Beauty poetry guide the new trend of China's underwear market

In a recent underwear market survey in Guangzhou, the name of " Beauty poetry " so bright eyes of the reporter, the brand not only in the market for nearly ten years maintained a doubled turnover continued advantages and reputation is excellent, got Unanimously approved by consumers. Reporter Union Beauty poetry headquarters, explain the purpose of the interview, head of the headquarters told reporters that the company's development is inseparable from the performance of franchisees, the company's success attributed to the ever-expanding franchisee team.

丽人诗歌

As a result, the reporter went to a mall in Guangzhou business circle "Beauty Poetry", ready to explore "beauty poetry" to attract all kinds of franchisees mystery. The receptionist is a young Miss Li. Miss Li 30 early this year, three years ago to leave the business, joining the "beauty poetry," the sales volume over the past three years has been steadily increasing non-stop.

Reporter: Why did you choose "beauty poem"?

Miss Li: Actually, I myself is a loyal fan of "Beauty Poems". I found this brand of lingerie cost-effective long time ago. At that time, Beauty Poems was not as big as it is today. After leaving the company, decided to start their own business, due to lack of funds, only 6,7 million look, do not know what to invest in the project. Later, when buying underwear salesperson said that this brand is expanding to join, need less start-up capital; Moreover, I myself understand this brand, it became a franchisee.

Joining the chain, "Beauty poetry" an important factor in the development and growth. Business executives told reporters that joining the benefits of three points:

First, the unified management, strict training, franchisee peace of mind: The biggest concern is to join the underwear industry has not done before, afraid of no experience. "Beauty poetry" in the early years of business formed a complete set of management training system, the purpose is to help new franchisees quickly familiar with the business, clear the business dead zone. Moreover, the franchise chain helps to spread brand awareness, brand reputation and visibility is well known, the company's development will be even more powerful.

Second, product innovation, transfer goods quickly, considerable profits, franchisees assured: Prior to business, "Beauty poetry" marketing team conducted a survey of the market in Guangzhou underwear. At that time, the underwear industry joined the chain has just risen, but the team found in the market research, many brands are not available in time, product innovation can not keep up with the market trend, and the existence of unsold goods can only be backlog phenomenon. In response to this, "Beauty Poetry" in attracting franchisees to pay special attention to protect the interests of franchisees, to provide franchisees a substantial price discount, but also timely listen to feedback from franchisees. As a result, "Beauty poetry" can not only follow the market, but also to protect the interests of franchisees, but also in different franchisees to achieve rapid communication and transfer goods, franklin marshall pas cher, franchisees without backlog of goods, quick cash flow, substantial profits, natural develop rapidly.

Third, respect for staff, work together, franchisee comfortable: "Beauty poetry" attaches great importance to the interests of each franchisee. Corporate culture promotes "providing services on the basis of respecting employees". In the interview with reporters, Miss Li also said the company is very respect for the interests of each franchisee. Will not unilaterally require franchisees to treat customers as God. "Beauty poetry" respect each franchisee's proposal, once the service providers have omissions, the headquarters will help franchisees together to solve, the annual company annual meeting is like a family dinner, the atmosphere is very pleasant.

丽人诗歌 引导中国内衣市场新潮流

Product development and management of both hands with distributors, is the "beauty poetry" development. Joining the chain is the key to the development of Beauty Poetry. Affiliate low cost, advanced management, respect for staff, in harmony and development, making "beauty poetry" has become a lingerie market, a beautiful landscape.

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