Uniqlo built a multi-terminal global closed-loop to take the initiative to achieve autonomous global operation, so that the second floor of Tencent Wisdom will release the potential of shopping guide to achieve service expansion. Through the multi-central cooperation, the company will work together to optimize the overall business structure... Recently, Yibang Power Research Institute Pound released "2018 China's apparel digital retail research report", comprehensively presenting the digital transformation process of China's apparel industry, and interpreting the digital transformation practice of the pioneers through wonderful cases, following the Xiaobian sneak peek.
In 2018, the sub-category represented by high-end women's wear, children's wear and street fashion was eye-catching; traditional brands gradually turned around in the e-commerce channel; social e-commerce contributed new market; service providers became the new development of the industry. .
The digitalization process of apparel brand enterprises has its own advantages. The cutting-edge dimension and the point of exertion have their respective focuses. The commonalities that can be used for reference in the industry are: 1. Basing on superior resources; 2. Paying attention to store value; 3. Deepening online and offline integration; 4. Layout based on the WeChat ecosystem of social e-commerce; 5, actively embrace external empowerment; 6, emphasize user contact management.
In the future, it is expected that China's apparel industry will produce five important changes: 1. Digitalization will become the industry's infrastructure, and data control capability will become a core competitiveness. 2. The development of new technologies has promoted large-scale personalized customization to become the mainstream. 3. Brands gradually upgrade their voice in the industry chain through internal digital transformation and external digital empowerment. 4. China has the environment and conditions for the birth of local fashion brand giants. 5, apparel social e-commerce will be further innovated and upgraded, constantly retrieving the way of continuous dialogue with consumers.
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