Take the transfer and transformation combine to expand and enhance the development of new industries together to make China's leather industry more competitive. After more than 30 years of extensive development, China's leather industry has now entered a period of transition. This transformation is both an inherent development and an external factor of influence. The financial crisis has not yet subsided, the debt crisis in Europe continues to deteriorate, and the global real economy continues to weaken. Europe and the United States and Japan and other developed economies downturn, China's export-oriented leather industry has been a great impact. At the same time, enterprises also face the cost of various factors to enhance the industry restructuring is imminent. How to upgrade the enterprise? How to undertake the transfer industry, where to find new markets and opportunities? These issues are placed in the face of the transition leather enterprises. Product upgrade to create a green industry chain Reporters from the China Leather Association survey of the operation of the industry in the first half of this year found that from the market point of view, export-oriented enterprises difficult to do than domestic companies, the proportion of export-oriented enterprises decreased sales profits fell; From the point of view of scale, the brand shoe, the annual production capacity of 10 million pairs of shoes, higher risk resistance and profitability, and small and medium enterprises are concerned about the risk of failure; from the brand point of view, the processing of foreign brands Enterprise orders shrink seriously, and the bargaining power of enterprises is weak. In this situation, the introduction of leather logo to enhance the corporate brand image has played a more important role. "Strengthening the cooperation between the leather logo and the eco-leather enterprises can effectively enhance the corporate brand image and consolidate the foundation for the leather industry in building a green industrial chain." Su Chaoying, president of China Leather Association, said in an interview that giving priority to the finished leather that qualifies for eco-leather is just the beginning. The leather association will carry out a series of work to enhance the communication between the two parties and feed back market information to promote eco-leather product development And technological progress, leading the sustainable development of the leather industry, from the inside out to achieve adjustment and upgrading. Reporter learned in the interview, Aokang and Cornell is the forefront of leather signs business. As the first proof trademark in China, the leather label has gained recognition from the government, enterprises and consumers and has become a successful model and platform for the industry to implement self-discipline of quality and foundry brand of cultivating industry. Under the new situation, the leather label incorporates such fresh elements as "environmental protection, honesty, quality, fashion" and enterprises are becoming more and more cautious about the choice of raw materials. In this exhibition, Dongming Industrial, Industrial Leather, Kaiyuan Leather, Tai Chi leather and other well-known eco-leather enterprises fully debut, and leather signs jointly developed enterprises. The collective label "Leather Logo - Eco-Leather" will be unveiled in the exhibition with a special exhibition area and a unified image in order to highlight the connotation of "natural, environmental and healthy" of the "eco-leather" group in the domestic leather industry. Industrial transfer to the Midwest reporter learned that from January to June this year, China's above-scale leather, fur and products, footwear industry completed 493,759,000,000 yuan in industrial output value, an increase of 14.58%, the growth rate down 11.68 percentage points. The Midwest rose 23.1% over the same period, 10.5 percentage points faster than the east. Among them, the growth rate of real estate in Hunan, Jiangxi and Henan are higher than the industry average. From January to May this year, the profits of the leather, fur and products and footwear industry above designated size totaled 22.487 billion yuan, an increase of 20.35% over the previous year, a deceleration of 12.49 percentage points; that of the central and western regions grew 45.3% and 31.9% respectively over the eastern part A percentage point. From the geographical point of view, the pressure on the enterprises in the southeast coast of our country is greater while that on the Mainland is relatively stable. From the aspect of enterprise layout, the enterprises in the special areas have a greater anti-risk ability than the scattered distribution enterprises. Evolving industrial clusters are the main battlefield for the sustainable development and industrial upgrading of China's footwear industry and an important carrier for the development of China's footwear industry. At the show, the reporter saw the enterprises holding the leather production base exhibiting in Baotuan, highlighting the promotion of regional brands, creating a cluster image, attracting a large number of orders from domestic brand enterprises and world-renowned purchasers with the resource aggregation effect and cost advantages of the industrial base, which became China International footwear exhibition unique competitive advantage. "Walking to the Midwest" is a hot topic in the footwear industry for many years. With the industrial transfer flock to the central and western regions, Anhui, Hunan, Jiangxi and other resources and labor force are grabbing the "East shoes shift" piece of cake. The western and western industrial bases have sprung up everywhere. They have trained personnel, adjusted their structures, replaced their production capacities and upgraded their industries, completing the transformation and upgrading while undertaking the transfer. Statistics show that from January to May this year, the total profit of the footwear industry in the country was 10.066 billion yuan, up 21.65% over the same period of last year, of which the growth rate of Anhui was far ahead, reaching 287.21%. It is reported that Suzhou, Suzhou and China Leather Association jointly create "China's modern footwear industry city", the agreement a total investment of 12 billion yuan, all completed is expected to achieve annual output of about 410 billion yuan. Reporter learned in the interview, Anhui Suzhou shoe in a short period of time to achieve agglomeration, but also to avoid the eastern industry in the development process of various problems in the process of undertaking industrial transfer to achieve industrial upgrading. China's footwear industry, the transfer and transformation is the trend of the times, but the transfer is not a simple relocation, but in the new technology and new platform to achieve a new leapfrog, take the transfer and transformation combine to expand and enhance the new industrial development, Industry reshuffle reshuffle, China's footwear industry layout will be more reasonable and more competitive. It is understood that this China International Leather Fair, China International Footwear Fair and China International Bags, Fur Garments and Clothing Fair exhibition area of ​​80,000 square meters, attracting more than 100,000 professional visitors, exhibitors and more than 20 countries and regions and Thousands of exhibitors.
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