China Business Men's Wear Brand EVE CINA Debuts London Fashion Week

Yiwen Group Chairman Xia Hua

China Business Men's Brand According to EVE CINA's Debut at London Fashion Week

China Business Men's Brand According to EVE CINA's Debut at London Fashion Week

In the warm, flowery season of early spring, we were once again impressed by the wonderful interpretation of men's wear. China has another menswear brand on the international four major fashion week show.

The international mainstream fashion show is the stage where domestic apparel brands dream. EVE CINA brand menswear has just been invited to become the only Chinese men's wear brand on London Fashion Week. The idea of ​​flower tea spreading across the floor made foreigners scream in surprise. Xia Hua, the chairman of Yiwen Group, was interviewed by the reporter at the first time after returning home.

In the scene picture seen from above, 20 pounds of tea spread across the floor shocked our imagination. In the perfume-filled foreign fashion world, we imagine how the taste of tea counteracts those glitz, especially the natural and simple fragrance of the tea, and the small, dark green leaves that touch the toes of the viewer. Atrium.

How much material and raw materials can be used in the Chinese fashion industry? Totems, plate buckles, tea, bamboo... Chatting with Chinese designers who have gone abroad, we can always find that our own costume culture and historical accumulation, like condensed fruit juice, can be brewed with a small spoon. Concentrated beverage.

In the process of Chinese fashion catching up with the world's rules, there are still many blind spots such as tailor-made clothes, production hours, and other international indicators. However, as a good designer puts it, the things of the soul are there, and what is shaped is not a problem. We witnessed Chinese fashion buyers “sweeping goods” in Paris, and a group of French brands wished to enter China; witnessed the first men's wear brand VLOV who had entered New York Fashion Week to conquer the New York fashion industry; today, we’re seeing Yiwen again. The modern Chinese men's wear was brought to London Fashion Week, and visitors were screamed with unique tea and bamboo displays. Chinese dress culture and technology have gradually influenced the world fashion industry.

China Business Men's Brand According to EVE CINA's Debut at London Fashion Week