The Warner Integrated Commodities flagship store will soon be home to the former Xiangyang Children's Store on Nanjing West Road. Superman, Batman and other children's familiar and favorite cartoon characters will be shown here. In an interview yesterday, the author discovered that before the arrival of Christmas and the New Year, another round of brand adjustments on the bustling Nanjing West Road was already showing dew, and high-end international brand stores screamed at the end of the year.
New merchants settled in
Warner flagship store "shows" Xiangyang Children's Store
The large sunflower billboards of the past have now retreated under the green squat. Yesterday, at the intersection of Nanjing West Road and Maoming Road, the author saw that the signboard of Xiangyang Children’s Thematic Department Store and Warner Integrated Commodity Flagship Store is about to open. This signifies that Warner Bros.’s first flagship store in Mainland China will soon be unveiled in Shanghai.
According to the person in charge of the on-site construction, the interior decoration of the shopping mall is nearing the end and the construction has gradually turned to the exterior wall. The new store is expected to open in mid-January next year. According to the relevant person in the administrative department of the property management company, the 1-2th floor has been leased to the Warner brand, 3rd floor.
The above is still negotiating with some companies, including many international famous brands.
Not only is the change of the Xiangyang Children's Store in the New Year worthy of expectation, but the author also learned that the Wangjiasha flagship store on Nanjing West Road also set the opening day early and around New Year's Day. The author saw on the scene yesterday that the decoration of Wangjiasha’s flagship store had reached the final stage, and the light installed in the store had already lightened. The staff was making final decoration on the external wall.
International brands gather in Nanjing West Road
In Nanjing West Road and North Shaanxi Road, there are also new faces. Consumers who are often shopping in that area should be aware that there are many clothing and jewellery shops along the North Shaanxi Road, but it seems that they have not been able to relate to international brands. The author learned yesterday that at the end of November, the first store of the American middle-and-high-end clothing brand autumnashhesmere in Shanghai and the flagship store of the well-known skin care and fragrance brand LOCCITANE (L'Occitane) in France opened one after another at the intersection of Nanjing West Road and Shaanxi North Road. .
At the intersection of Nanjing West Road and Jiangning Road, the flagship restaurant of the famous Swiss watch brand Omega has recently officially opened. According to Chen Huiquan, director of Jing'an District Business Committee, the Omega's largest flagship store in the world has settled on Nanjing West Road, and it is in line with the planning of Nanjing West Road to gradually go upscale brand routes. The author learned that the Omega Nanjing West Road flagship store has two floors and a total area of ​​450 square meters. It is not only Omega's largest and most complete store in the world.
Old business "change face"
"Mei Hengtai" dress up popularity
In the vicinity of the big trades and ties of some brand stores, the area along the Golden Triangle in Meichangtai, a mature business district of Nanjing West Road, has been spending some time away from Christmas and New Year. The "Xmas" on the outer wall of the Hang Lung Plaza is very eye-catching; CITIC Pacific, which is separated by it, has been dressed in gold. There are many Christmas trees decorated with golden balls and lanterns in the mall; What is more, simply use Christmas huts to set up counters of various brands.
The author also found that the Samsung Anycall flagship store on Nanjing West Road and a clothing store on North Shanxi Road posted notices of “decorationâ€. It is understood that part of the overall renovation of the business, makeovers, and Nanjing West Road brand positioning upgrade has a very close relationship, they will choose the time ahead of the New Year's Day and the Spring Festival next year, it is to seize the holiday business opportunities.