In the CCTV Spring Festival Evening in 2009, Xiao Shenyang was really a fire. Overnight, the red was all over the country, and even the children learned him all day long. "Hao" was not finished. Through the East Wind of the Spring Festival Evening, the evenings or talk shows of major TV stations have not been missing from the Spring Festival Evening, but unfortunately, the programs performed on various TV stations are basically the same, whether they are talk shows or singing. It’s an old paragraph, I can’t help but ask: Xiao Shenyang, if you continue this way, can you still be hot until next year? As a marketer, I often remind myself in my usual work that marketing must be innovative and can't take the old road. Otherwise, my own path will be taken away by others sooner or later, and I will have no way to go.
It is undeniable that I was very fond of him when Xiao Shenyang was just appearing in the Spring Festival Evening. His vivid performances, beautiful songs and high-pitched voices are so bright that they can't help but applaud. His performance at the time gave a refreshing feeling. But then I watched his show on major TV stations. I was very disappointed. "piapia" is still "piapia", "sea" or "sea". There is no new program, so I finally experienced what is aesthetic fatigue.
Some people may say that he does not have a paragraph because he is busy dealing with the media. He has no time to write and innovate. I think that since you have no innovation, you should not come out. Although it may be more hot now, such a fire, It won't take long for the fire to be annoying. Even if you have a new show in the future, people probably won't buy your account. This is not as good as his master Zhao Benshan. He didn't want to be like him when he was a fire. Frequent access to major TV stations, always mastering a degree. This not only hangs the appetite of the audience, but also makes the audience look forward to his next work. There is still time to retreat and create new paragraphs.
We do marketing the same, we can't be satisfied with the status quo, we must have innovation, only innovation can develop. Management guru Drucker also proposed two core elements of business management, namely innovation and marketing.
So how is marketing innovating?
We are now in a post-consumption era. The two core elements of the enterprise, innovation and marketing have become inseparable. They have transcended the conceptual meaning and more fully integrated. Pure innovation and pure marketing are not enough to create and maintain high levels of customer value, because when social and cultural life begins to change frequently in a short period of time, customer value innovation is a complete substitute for simply catering to customer needs and becoming creative. And guide customer needs. In this process, innovation and marketing become a community of business operations, creating and defending the company and its position in the market, long-term development and stability.
This year's Spring Festival Gala has become a thing of the past, but I don't want Xiao Shenyang to be a past, I hope he can have innovation, and hope to see his style in the spring evening next year. Similarly, I also hope that our company will continue to grow and grow. The so-called marketing is indeterminate, and innovation is endless.
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