Fashion design helps fabric companies to expand the market

When Keqiao arrived in Hong Kong, a few hundred yuan was spent on the design of clothing, but people were still too expensive. However, a year later, the design fee has gone up by more than 10 times, and fabric companies that have taken the initiative to find their own homes are in an endless stream. The Best Fashion Design Studio at F5 Creative Park in China Textile City has moved from Shanghai to Keqiao for more than a year and has experienced such an “Ice and Cold”.

"Baisi" responsible person Xia Shirun once worked for a clothing design company in Shanghai. The previous year, Xia Shirun was informed that Keqiao fabricators needed professional clothing designers to design garments to promote the marketing of fabrics through the display of clothing effects. For this reason, Shirley resigned to Keqiao to find new space for development.

However, what surprised him was that after arriving in Keqiao, he discovered that most of the textile shops in China Textile City did not buy costume designer accounts. Some bargained on the spot and others refused.

Xia Shirun personally went to China Textile City Market and went door to door to visit merchants in order to undertake business. Originally, the clothing design fee was also reduced to a few thousand dollars, but once it was turned around, it was not taken into account. In the end, there was a fabric manufacturer who stated a price of 300 yuan.

Once, Xia Shirun found a company that produced down apparel fabrics. Because down Jacket design was his specialty, he recommended himself to the company’s manager, Mao Yuan, for a design fee of 5,000 yuan. Unexpectedly, he was rejected by the other party. Xia Shirun did not retreat. Instead, he used the fabric of the company to design three garments and recommend it to a clothing brand. Unexpectedly, this clothing brand merchant was very interested in the three pieces of the "Best" design. He bought it at a high price of 10,000 yuan each and ordered 10,000 meters of fabric. As a result, Xia Shirun arranged for garment manufacturers to meet with the fabric companies to negotiate. At this time, the fabric manufacturers realized the gold content of the design.

Afterwards, this fabric company became a fixed customer of "Best" and also introduced many fabric companies for "Best".

Xia Shirun believes that most fabric companies in Keqiao lack understanding of original design and need to be driven by others. "From the determination of fabric colors, to the quality control of fabrics, to the positioning of fabric styles, and then to apparel design, we provide a one-stop design service for fabric companies and let them understand the value of original design."

With the participation of “Best”, a lot of fabric companies in China Textile City have taken the passive sales from the original to active marketing, which not only expanded the market, but also guided the market trend. Nowadays, more and more fabric companies are aware of the importance of apparel design and actively request the design of clothing. "Best" has also achieved its own development value. Last year, more than 1,000 models of new clothes were designed, and the design fee also rose more than 10 times or even higher from the original few hundred dollars.