"G & S" Men: Nordic fashion brand swept the Chinese market

Nowadays, people's fashion preferences continue to change. In the background of international apparel famous beachhead domestic market, the domestic apparel market set off an international brand consumer boom. Among them, the Spanish men's brand "G & S", which first landed in the domestic market in 2010, achieved rapid expansion in China. "G & S" original "self-cultivation art cowboy", so that people enjoy the Nordic enjoy the essence of Nordic fashion art, elegant and romantic colors, simple and retro design cut, all tell the forefront of men's fashion trends. "G & S" to make men's fashion has become elusive, hand in hand with domestic consumers to open the men's fashion trend of leisure trip. It is understood that in the mid-1960s, ROCK swept the world as a new form of music and began to influence generations of passionate and visionary young people. Greer & Schafe. Inspired by Nordic street art, music and all contemporary things, and interpret personal style beyond the limits of established frameworks. Both is the affirmation of freedom, but also the most authentic expression of the contemporary urban style, design trendy bold and informal. These make Greer & Schafe particularly sought after by new newcomers, trendsetters, and all those who seek freedom, coolness and rebellion. Greer & Schafe, as an international brand entering into China by GREER SCHAFE FASHION CO., LIMITED of Nordic countries, has adhered to the design concept of "type in the outside and style in the inside" since its foundation, and has mastered "the beauty of LOHAS, the charm of art, Leisurely "design style, in one fell swoop Subversion of the market concept of casual wear in the past, creating a global" fashion lifestyle "clothing new pattern, leading the casual fashion international fashion. With its sturdiness and durability, it is well-liked by fashionistas and is known as fashion never-ending. Today, Greer & Schafe. Has been shortened to "G & S." Now by the famous "European godfather of fashion," said Daniel Gonzales as "G & S" brand art design consultant. With its innovative style and rich design concept, "G & S" embodies the "self-fashion" personalized fashion and infuses the unique taste of men under Nordic music and artistic spirit under the traditional but unrestricted style. The innate unique cultural connotation of "G & S", the self-sustaining style under the worship of street life and the development of creative thinking bring a new atmosphere of self-contained to the fashion industry. Rough rustic style revealed the details of the luxury, "G & S" to restore the body's high-shaping shape, showing the release of personality with the casual, self, free and easy. G & S is using contrasting parallax colors and intercepts tailoring details to create a dress-up version of the dress's relaxed look and enrich the overall sense of fashion with refined accessories. "G & S" brand is a kind of attitude towards life, but also a way of life. The "G & S" brand targets the high-end market and focuses on urban fashion elites. They are passionate, willing to accept challenges and constantly surpass themselves. They not only want to excel in various fields of expertise, but also prefer to create concepts and lead the mainstream in their lives. Paying attention to "type and style", emphasizing the perfect unity of external image and inner temperament, "G & S" brings super contagiousness and tension to their external performance and ensures that they become "lead show "protagonist. The Asian market is an important part of globalization of the "G & S" brand. In 2009, "G & S" turned its attention to the Chinese market, took the Chinese market as a new starting point for brand globalization, and finally set up its branch office in Shanghai, China. In 2010, "G & S" brand fully landed in the domestic market. Fully relying on the influence of its international brands and rich experience in high-end clothing operation, "G & S" brand centered around the core competitiveness of the "Northern European fashion art essence" -40-year-old fashion men to provide a full dress with. The landing of "G & S" brand infuses new fashion blood into the Chinese apparel brand market, which is favored by the market and consumers. In terms of brand operation, the "G & S" brand fully considers the characteristics of the Chinese consumer market and adopts a brand new commercial operation. It combines the brand direct model with the brand custody model to implement experiential marketing at the brand terminal and cultivates a loyal consumer group. After just over a year's development, "G & S" brand has opened more than 60 brand image outlets in China and the brand sales network has expanded rapidly. It is estimated that the brand will maintain the growth rate of more than 100 image outlets every year in the future, Rapid beachhead domestic market.

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