According to statistics, in 2011, the trading volume of e-commerce in China exceeded 7 trillion and will reach 18 trillion in the next three years. For any one enterprise, joining e-commerce will not only broaden its sales channel and expand its brand awareness, but more importantly, Business into the strategy of blue ocean.
GETFIT (æŒ å¦ƒ) (http://getfit.tmall.com/) As Love underwear apparel Co., Ltd. underwear brand , entered the Lynx in September 2011, after a year of grinding, now has a rainbow, a Lynx catching lingerie e-commerce brand, highlighting the great potential of e-commerce.
Getfit underwear flagship store manager told the author, e-commerce from the time, space, the traditional shopping habits, a seller can face the country and the world of consumers, anytime, anywhere online transactions, especially with the network to people The impact of life is more and more big, e-commerce will reach the tentacles of life in all areas of life, with the increasingly refined site decoration, those beautiful pictures, the appropriate description of the baby, customer friendly communication methods to continuously stimulate the consumer The desire to buy. In addition, settled in e-commerce to the business incredible benefits, not only saves the store rent also saves labor costs, but also can quickly enhance brand awareness. For consumers, not only the convenience of shopping and save time and effort, of course, the price is cheaper than the physical store, can be said to be "win-win."
It is understood that GETFIT (Princess Princess) by the top designers specifically for 18-40-year-old women's well-built e-commerce brand, high-end fabric environmental protection, bold design ahead, the style is elegant, luxurious texture, so that modern women fully enjoy 360 degree three-dimensional Cropped comfort and deep V water drop Cup of breast cleavage bring attractive curve, highlighting the high quality of underwear to modern women to bring the luxury, comfort and dignity, now has a large customer base and loyal fans.
One year's e-commerce, GETFIT (Princess Fei) pace more steady, becoming one of the days of high quality e-commerce. Many users who like GETFIT say they love ETFIT underwear because of its good quality, cut and fit, and trendy style. They feel no pressure on the breast, do not fade, Machine wash is not deformed, the price is fair, buy the first time you want to buy a second time.
It is not difficult to see that now the function of underwear is not acting as a fig leaf, but highlight the feminine, sexy, attractive personal accessories, modern women will focus on the quality and characteristics of underwear, so whether the entity or shop Quality and credibility is the survival of the underwear business and winning magic. And those who have poor quality, low brand value underwear will be subjected to unprecedented challenges, it is likely to be eliminated in the shuffle.
Experts said that underwear companies want to survive in the reshuffle, we must tap and play their own advantages, on the basis of ensuring product quality, expand sales channels, into e-commerce after all is a good idea. In particular, domestic underwear brand, strong competitors in the competitive market, the choice of e-commerce is likely to enter a sales blue ocean, not only won the survival and development opportunities, will become a high-quality, strong e-commerce brand.
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