GUC JI Yuxi took the fashion star and upgraded its brand strategy

With an astonishing spirit of innovation and a broad dream of fashion women's wear, GUC Jiyouxi has gradually advanced to the success of the leaders of the domestic fashion women's field through a short-term development. With its high sensitivity to the trends of women's international fashion, the insights and insights of women's hearts are deeply penetrated, and the mastery of the mainstream values ​​in women's spiritual world under different social circumstances has become a more and more fashionable woman. The favorite fashion brand.

Recently, GUC JI Yuxi's ordering event in the spring of 2016 has been perfected. The fashionable dress concept was elaborated to the urban women and a wonderful fashion feast was performed! The "GUC + Star" program, connecting domestic mainstream media strategic cooperation projects to set off a feast of September, has become a historic moment in GUC's fashion evolution!

As we all know, the best way for a fashion brand to maintain a long-term reputation, market position, and actual sales performance is to make the brand a shining star because the star is the essence and gene of fashion. No matter how the era changes, human beings The glamorous star-like dream can't be changed. This is the insight of GUC JI Yuxi Women's most important source of female consumption. Therefore, in the course of the radical development of the GUC JI Youxi brand, the star effect surrounding brand building has become the core strategy of the company's development. GUC JI Yuxi will invite domestic first-line actress as the spokesperson for GUC JI Yuxi. On the cover of the magazine, the unique charm of GUC Jiyu Fashion Women's Wear is displayed. This is precisely the combination of GUC's JI You Xiqiang and well-known media and fashion magazines. He hopes to achieve targeted customer contacts and maintain deep communication with customers through intensive coverage of media advertising. In particular, in the selection of core media, according to the customer's consumer psychology and habits, infiltrate the pervasive information and rapidly create brand influence in a very short period of time.

With the change of people's aesthetic concepts and the pursuit of higher quality of life, women's role in a large extent is to highlight women's tastes and aesthetics. Therefore, the old and outdated traditional brand women's apparel is obviously not able to meet the actual needs of consumers, while the GUC JI Yuxi brand women's clothing, which is mainly fashion and individual trend styles, can better meet the needs of current consumers.

Women's competition has been escalated into a comprehensive capacity competition. Only by improving comprehensive competitiveness can we survive and develop and gain advantages. GUC Ji Yu Xi fashion women with their own advantages, won the industry's recognition, with a high cost-effective access to the vast number of consumers trust and praise. GUC Jiyuxi continuously enhances its competitiveness, whether it is a product or a brand strategy, in order to expand the brand influence, to spread GUC JI Youxi elegantly and elegantly to more Chinese women.