The Internet has gradually gained access to information from a small number of people, and has gradually become a part of the lives of many people. It has also caused subtle changes in the concept of "marketing." For any company, it must face the fact that information spreads quickly and consumers have the right to speak. Social media is increasingly becoming a marketing platform that cannot be ignored. I talked about the social media strategy of many companies in this blog. We will find that most of the current use of social media is the Internet, TMT field and some companies with super brands.
When the Internet has received information from a few people, it has gradually become a part of the lives of many people, and the concept of "marketing" has undergone subtle changes. For any company, it must face the fact that information spreads quickly and consumers have the right to speak. Social media is increasingly becoming a marketing platform that cannot be ignored.
So, even if your product is not as eye-catching as the iPhone; your brand is not as well known as Wal-Mart; your service is not inseparable from the Internet like Google, it is necessary to do some "homework" and take the society out. Media marketing is a step forward. The example of Shanghai NapCafe can give us a good inspiration.
Perhaps the word "SocialMedia" itself is awkward, but it may be easier to do it than you think.
We can simply divide social media marketing into passive (external drive) and active (internal drive). The former is to participate in existing communities and topics; the latter is to form and cultivate their own communities and discussions. Here are some ways to get started right away:
Active:
Create an enterprise blog. You can post your product information and corporate news on the blog, but the corporate blog is not a substitute for PressCenter, the style should be personalized, the content should be useful to the reader, and you should actively reply to the comments.
Use your brand to sign up for accounts in various popular communities and maintain all your accounts. This is not only convenient for participating in various related discussions, but also helping to discover more people interested in your brand.
passive:
Search for blogs/forums/social web content related to a product or brand. In this way, you can directly come from the consumer's experience and the problems they found, and respond accordingly. Both Google and Baidu offer specialized blog search capabilities, and there are also many websites that provide forum search in China.
Find communities that are more active in related fields. In such a community, you can more intuitively understand the focus of your target audience, and you can use your expertise to help them. Such a community can be a professional forum, a section of a popular forum, or a group in a social network like Facebook or Douban.
But the more important point is that when doing everything, you must have a correct attitude: try to participate, share, listen, analyze, and avoid propaganda, disguise, control, and deception. This is the law of social media. If you do the opposite, you will only do more and more mistakes.
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