Luxury Brands Target Chinese Men's Market

According to the report of The Wall Street Journal, China's luxury men's clothing market began to receive attention. Gucci, Bottega Veneta and other luxury brands are preparing to open a dedicated menswear store in China. The reason behind this is that the decision to buy things for women is still largely in the hands of men.

In China's emerging market, it is normal for men to become the first luxury consumers, because many men began to buy luxury goods such as watches and valuable accessories as a symbol of status before they started buying for women.

The Coach brand means that men’s purchases account for 45% of the total turnover in the Chinese market, and 15% in the world. The first choice for men to buy is watches, followed by cosmetics and perfumes. Chinese millionaires each have an average of four watches.

According to relevant reports last year, men's spending on high-end apparel exceeded 7 billion yuan, and women's spending on luxury clothing was only 2.8 billion yuan.