[China Glass Network] One-time consumer customers can't promote the continuous growth of our business. Finding ways to retain customers and turn them into loyal members is the key to success. The data shows that in the case of a 5% increase in customer retention, profits in any industry will increase by between 25% and 125%.
A one-time consumer customer does not motivate our business to grow sustainably. Finding ways to retain customers and turn them into loyal members is the key to success. The data shows that in the case of a 5% increase in customer retention, profits in any industry will increase by between 25% and 125%. We should learn to understand our customers through multiple channels and maintain real-time communication with them. Active users can help us have more customer retention rates. Every business should establish its own customer retention strategy because it is a very high ROI (return on investment) marketing approach.
Now, you want to increase your company's profit growth by increasing customer retention? To increase customer retention, we must learn to increase customer loyalty. Below, let's take a look at five tips for improving customer loyalty:
1. The "freemium" model is indeed effective
There are already some successful companies in this model, such as Rovio (the creator of Angry Birds), Dropbox, BufferApp, Skype, and more. They will offer their customers a free trial or free version of the product, allowing different levels of users to test and use their services, and benefit users. The “freemium†model helps us convert users into paying users.
(1) If we provide customers with a free period of use for a certain period of time, and the customer does receive value when using the test, it is likely to become a paid user after the test;
(2) Of course, we can also provide a free version of certain features or free rewards to achieve their value needs through customer sharing, inviting friends to use the service or paying.
2. Valuable content can create loyal customers
The average user browsing a web page takes about 10 seconds to 20 seconds, but if the page is clear and the content is valuable to the user, it can make this time longer and attract more attention. In this way, we can continuously optimize our product services, event information, and promotional information based on the user's access behavior, so that our page information can provide more value to users, thereby gaining more trust and enhancing user loyalty. .
3. Intelligent survey can maintain the customer's life cycle
A survey is an effective follow-up marketing strategy. Customer feedback after product sales guides us to continuously optimize and improve products and services to meet the needs of users. Actively maintaining communication with customers and incorporating their suggestions into products and services can improve the customer's return rate.
4. Adjust user access to increase conversions
Adjusting the user portal can make any page or feature of our website more valuable. With the GoogleAnalytics analysis report, we can identify the keywords and specific sources that users are interested in. Then, we can meet different user needs by personalizing related calls and different pages. For example, we are doing "email marketing" services: our traffic source users may be concerned with email marketing solutions, or they may be concerned with email module production, or they may be concerned with email marketing cases. At this time, we need to adjust the user portal through data analysis results to better meet the needs of users and increase conversion.
5. Serialization helps drive brand value and activate long-term customers
Through a series of periodic processes, you can make your product and customer interaction more enjoyable. A series of interactions can make a previous process more exciting, making it easier for users to form brand memories.
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