Shishi clothing creative transformation and upgrading intends to create "Oriental Milan"

With the pace of the new year in the spring, many fashion people have started buying new batches of spring clothes. Shishi clothing has also followed the trend and began its own fashion transformation.
China's Shishi, a famous Chinese clothing city with many similar genes in Milan, is far apart but close.

In the second half of last year, the Shishi Municipal Party Committee and the municipal government formulated and proposed the "Oriental Milan" plan, which decided to promote the transformation and upgrading of the garment industry of the Fujian school from "clothing manufacturing" to "fashion creation," and to transform the Shishi into an industrial and a city. The "Oriental Milan" of culture makes it a new benchmark in the field of Oriental fashion.

The current status of the industry calls for the transformation of fashion and creativity. Shishi is a famous Chinese city of casual wear. After more than 20 years of intensive cultivation, the city has formed a very complete textile and apparel industry chain, covering textile raw materials, spinning and weaving, dyeing and finishing, garment processing, and auxiliary materials production. , R & D, design, marketing and other fields. At present, taking Shishi as the center and connecting the garment industry sector formed in the surrounding areas, there are more than 10,000 textile and garment enterprises with an annual production value of more than RMB 1000 billion. It is one of the important textile and apparel production bases and distribution centers in China.

However, it should be noted that in recent years, the raw material costs and labor costs of enterprises have continuously risen, and the domestic competition situation has become increasingly fierce. The development mode that companies rely on purely manufacturing or extensive input growth is bound to be a dead end.

Shishi Municipal Party Committee Zhang Yongning clearly pointed out that in the future, Shishi will promote the trend of fashion, personalization, and high-end in textile and apparel. To speed up its integration with international standards, Shishi will use Milan as a benchmark to learn from Milan's successful experience.

In October 2012, Zhang Shishan, mayor of Shishi City, frankly stated that although the Shishi textile and clothing industry has the advantages of first-mover and a solid foundation, the high-end links such as R&D, design, brand, and information are relatively lacking, and the industrial public service capacity is not strong enough. To this end, the Shishi Municipal Committee and the municipal government decided to formulate and implement the "Milan plan" and fully promote the transformation and upgrading of the Shishi textile and clothing industry.

Shishi entered the "Oriental Milan" time in December 2012. "Milan plans to develop a strategic plan" was formally approved by the relevant national departments. This means that Shishi had a new path from the "Chinese casual clothing city" to "Oriental Milan". With the guidance of a higher development strategy, Shishi began to enter the "Milan time."

Milan has gathered many world famous fashion products and is one of the four most recognized fashion capitals in the world. The fashion week held twice a year in Milan is considered to be a “barometer” of the fashion design and consumer trends in the world.

According to the strategic plan, Shishi's realization of the "Milan dream" needs three steps. The immediate goal is to promote the service of the textile and garment industry and improve the development, design, fashion activities and marketing of the Shishi development fashion industry. The medium-term goal is to build the Shishi into a leading fashion and creative center in the country, forming a greater fashion influence than Beijing, Shanghai and other cities, leading the fashion fashion of domestic clothing consumption. In the long run, Shishi will strive to become the internationally renowned fashion capital of “Oriental Milan”, and strive to be as fashionable as Milan, Paris, London and New York.

Eastern Connotation Boosts Original Competitiveness In the past two years, "Shishi Creativity" and "Shishi Creation" have begun large-scale landing of China's top publishing platform. At the China International Fashion Week 2012, the “Shishi Legion” became not only the largest publishing group in the regional apparel sector, but also the largest number of publishing parties in the fashion week, including Cabin, Jinyuan, Eidengbao, Huaqi, Haixing and Wolves. A series of original brands such as Dao and Xiaopi Pi made eye-catching on China's fashion top fashion platform.

Yang Jichao, vice president of the China National Textile and Apparel Council, said in an interview with reporters that Shishi’s creation of “Oriental Milan” has three advantages: First, the government attaches great importance to it; Shishi International Fashion Week has a greater influence; second is Quanzhou’s fabric industry cluster. Perfection, the source of fashion innovation is fabric innovation, Shishi has obvious advantages; Third, compared to some inland enterprises, Shishi companies have a strong sense of market from the beginning, dare to fight, and strong anti-risk ability.

For the grand plan of "Oriental Milan", the research team leader Xu Peiyuan pointed out that the Shishi must create "Oriental Milan" and cannot be limited to the industrial level. In the future, it will also endeavor to expand into the eastern city of Milan and the eastern part of Milan, and comprehensively upgrade the economy of Shishi. The oriental connotation of the city, society, and culture influences fashion because "only the East is our original core competitiveness."

What does it mean to create Eastern Milan?

Fashion is the breakthrough of Milan in the industrial world. Compared with Milan, lions are far from city, culture, art, architecture and fashion, let alone football.

That is a clear-cut proposal to create the Milan of the East. Where is the strength of the lions?

In response, Shi Qiming, President of the Shishi Textile and Clothing Chamber of Commerce and Tian Qiming, Chairman of Aidengbao (China) Co., Ltd., gave sufficient arguments. “In terms of its existing advantages, Shishi is the only complete collection of apparel brands in China's unique industrial chain. There is no other Chinese fashion brand that has gone out of Shishi.”

“As a pioneering city, Shishi is still a city that creates fashion, not a city that consumes fashion. From this perspective, we can confidently say that we have what others don’t have, and that is the creation of fashion brands and fashion life. Force," Tian Qiming said.

“In the Oriental Milan project, the two Eastern languages ​​are more important than Milan. It is only a matter of time before the Oriental costume culture becomes a global trend. It is our land and atmosphere. We must learn from Western culture and create a culture based on oriental culture. This is our advantage for fashion brands and creative industries that others do not have,” said Xu Peiyuan, head of the research group and vice president of the School of Economics and Finance at Huaqiao University.

Micro-Fashion is the positive energy of the city's Eastern Milan. Milan, as the fashion capital of the world, is definitely not because of the international fashion fashion. Some people say: “In Milan, even the 乞丐 is very fashionable.” Elegant town, Quiet life, well-dressed, polite people, and harmonious social environment are all reasons why Milan is aspired to, and it is also the positive energy to promote it as an international fashion metropolis.

“The lions’ move to the Oriental Milan strategic plan also requires economic, social, cultural, and urban fashion elements.” Lin Jinchang, deputy director of the Shishi Economic Bureau, said, “These subtle fashion elements are actually changing. Our life."

“Urban construction has been continuously improved, people are more civilized, and society is more harmonious and peaceful. The micro fashion in these changes is an indispensable positive energy for building East Milan.” Lin Jinchang said.

Marine culture is a fertile ground for the culture of Eastern Milan. "To build oriental Milan, not to learn to walk, but to be foreign and use basic culture to build a lion's own fashion culture." Li Shihong, director of the Shishi City Museum, said, "Marine culture is everything. The cornerstone of fashion culture and fertile soil.” Shishi people have long ago made a living abroad, and they have always had an atmosphere of marine culture from beginning to end, that is, openness, diversity, inclusiveness, and experimentation.

“A long time ago, my grandfather’s grandfather put on a suit. Grandma’s grandmother used a sewing machine. This was incredible for people in inland cities. We opened up to the outside world very early and accepted new things. This is our openness.” Li Guohong said, “A variety of architectural forms such as the cloisters of the Southeast Asia, Roman columns, arcades, and tripods stand side by side with the buildings of southern Taiwan. Various religious forms include Confucianism, Buddhism, Catholicism, and Mani. Teaching, education, etc. can all be carried forward here. This is the diversity and inclusivity of our culture."

What's more important is that the marine culture of Shishi and even southern Fujian still has a characteristic of being experimental. It dares to take the lead in the world, dares to eat crabs, and boldly tests.

"Under the influence of marine culture characterized by openness, diversity, inclusiveness, and experimentation, the people of southern Fujian continuously combine traditional culture with foreign culture to innovate and regenerate a unique fashion culture. This is what Oriental Milan can do. Shi Shi was proposed and implemented a cultural foundation and soft power.” Li Guohong thinks so.