The 8th China Chongqing International Fashion Festival will be opened

From December 20 to 23, 2012, hosted by the Chongqing Municipal People's Government and the China Garment Association; the 8th China Chongqing International Fashion Festival organized by Chongqing Economic and Information Technology Committee and Chongqing Garment Industry Association will be held in Chongqing International Convention and Exhibition Center held.

According to the relevant person in charge of the Chongqing Municipal Economic and Information Technology Commission, the clothing festival in this sector will focus on the theme of “Fashionable and Creative Chongqing in the Future”, with the focus on “exhibition, communication, and transfer and development”, and strive to turn the exhibition into a “pragmatic, professional and innovative”. "The industry event.

The occasion of the festival, which coincides with the 15th anniversary of the establishment of the municipality of Chongqing, can be described as extraordinary. The current Fashion Festival, which focuses on "Showing Exchanges and Transferring Development," will surely meet the "12th Five-Year Plan" development program and do a good job of "Eastern Enterprises Moving West". Strive to create a comprehensive strategic plan for the integration of Chongqing's textile and garment industry. At that time, the world's textile and apparel brands, accessories, and sewing equipment companies will be invited to exhibit.

Chen Shangfu, secretary-general of the Chongqing Garment Industry Association, said that the bi-annual China Chongqing International Fashion Festival was founded in 1998 and grew almost simultaneously with Chongqing's municipality. It has been successfully held for seven times. The eighth session will be held in Chongqing Nanping International Convention and Exhibition Center in December 2012. In the first seven sessions, more than 3,000 textile and apparel brands were exhibited. Exhibitors from 11 countries and regions signed contracts worth RMB 12 billion, and more than 100 investment projects were attracted. The total investment exceeded RMB 7 billion, including over 20 overseas and Hong Kong and Macao investment projects. The total investment is 2.5 billion yuan, accumulatively cultivating more than 80 clothing brands. China Chongqing International Fashion Festival has become an important platform for domestic textile and apparel purchase transactions and foreign trade exports.

It is not difficult to see from the above accumulated data that the China Chongqing International Fashion Festival is a success. The influence in the western region is even more pronounced.

At the same time, Ms. Jiang Aimin, director of the People's Livelihood Promotion Office of the Chongqing Municipal Economic and Information Committee, believes that at the 20th Beijing Clothing and Accessories Expo held at the beginning of the year, the Chongqing Pavilion made its first appearance with a collective image, undoubtedly for the end of the year. "The Eight-Year Service" draws a shimmering stroke of light. Chongqing is the youngest municipality in China and an important growth pole in the western region. The economic center of the upper reaches of the Yangtze River is known as the “Fashion Capital”, “City of Shopping” and “State of Cuisine”. The coordinated urban and rural reforms and development and the establishment of the Liangjiang New District have injected tremendous vitality into the economic and social development of Chongqing, and provided strong policy support and opportunities for industrial development for the rapid development of the Chongqing textile and apparel industry.

The Chongqing Municipal People's Government listed the textile and clothing industry as the city’s key industrial support industry, and Chongqing’s garment output maintained an average growth rate of 28% or more for five consecutive years. In May this year, the Chongqing Municipal Government issued the Guiding Opinions on Further Accelerating the Development of the Textile and Garment Industry, giving greater support and assistance to the textile and garment industry in terms of talents, capital, policies, etc., and striving to achieve a higher sales revenue of textile and clothing in 2015 by the city. 135 billion yuan, forming a hundred billion textile industry clusters.

It is reported that the Chongqing municipal government attaches great importance to the development of the garment industry in Chongqing and has issued relevant preferential policies and incentives. Speaking of Chongqing's garment industry, Secretary-General Chen Yuzheng said that the main features and functionality of this year's festival are:

First, the unique location advantage and “bridgehead” function The population in western China accounts for nearly one-third of the country’s population. Textile and apparel have a huge consumer market and broad prospects for development; Chongqing's multi-center, group-type urban structure has created six major forces. The shopping district has become a new gathering place for Chinese fashion consumption; many clothing brands have seized the Western market through the Chongqing Fashion Festival platform, and Chongqing has become a fertile ground for the apparel brand incubating in the western region.

Second, Chongqing is a gathering place for commerce and trade. Chongqing is one of the most active areas for clothing and commerce in the country. Chaotianmen clothing wholesale market is the largest professional clothing market in the western region, with annual circulation exceeding 30 billion yuan. During the previous clothing festivals, distributors and channel distributors from across the country implemented docking procurement orders, and Chongqing has become the largest clothing purchase transaction and commerce distribution center in the west.

Third, Chongqing is a highland for garment and textile industry investment On May 15, 2012, the Ministry of Industry and Information Technology successfully held the “National Conference on the Transfer of Textile Industry Transfer” in Chongqing. The CEO of nearly 100 textile and garment companies from all over the country gathered in Shancheng, Chongqing. The plan for the transfer of the textile industry in the industry has formed the consensus that “to transfer as soon as possible”. Chongqing has made various preparations to welcome the transfer of eastern industries. The exhibition will invite textile and apparel industrial parks and industrial parks in the western region to negotiate exchanges.

Fourth, the 8th Chongqing Festival is the largest textile and apparel festival in the western part of China. During the costume festival, thousands of buyers and buyers from home and abroad will gather in Chongqing; International and domestic famous fashion designers, international fashion figures, fashion models and channels will also be invited. Marketing experts participated in the festival to create the largest exchange and cooperation platform for the apparel industry in the west.

Fifth, the festival will gather super-popularity and vitality of dozens of print media, nearly 10 TV channels, 2 radio promotions, more than 100 online media reports in real time, direct mail, e-mail, and SMS to launch fashion festivals, outdoor Advertisements and mobile media cover all Chongqing and four provinces in the southwest, and millions of people are involved in the interaction.

In addition, the planning of the exhibition area is more reasonable than ever before, and the strength of the media in coordinating with the publicity is even stronger. In addition to the opening ceremony, the exhibition series will also host the 2012 Apparel Purchase Ordering Conference, the Appraisal of Chongqing Famous Brand Clothing Products, the selection of the Top Ten Entrepreneurs of Chongqing Textile and Apparel, the selection of the top ten outstanding textile and apparel companies in Chongqing, and the 2012 Western Clothing Industry Development Summit Forum. Fashion trend awards ceremony, brand apparel show recommended tour and many other exciting activities.

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