Tianjin fashion brand popularity degree needs to be strengthened

Recently, the "Tiancai Colorful-Tianjin Garment Brand Culture Promotion" activity co-sponsored by the Tianjin Chamber of Commerce and the Tianjin Garment Chamber of Commerce continued to attract the attention of consumers. Many readers expressed their uniqueness to the apparel market and branded apparel through online interaction. Views and suggestions.

Fashion, popularity needs to be strengthened! Tianjin brand clothing texture, workmanship is very good, but it is in the style of fashion, popularity there is still a certain gap, especially women, compared with some brands in the south, the update is slow, not a strong sense of fashion, in a certain The degree of weakening the consumer's desire to buy.

Tianjin brand clothing also needs to be strengthened in the store service, especially some independent stores. Sometimes the shop assistant who wants to try a few more clothes will show impatience. These are all important parts of the brand culture. Can you imagine that if consumers get thoughtful and considerate services every time they enter the store, whether or not they buy it, how can they not feel good about the brand?

Nowadays, college students go shopping to buy clothes. Brands are almost entirely dominated by Baleno, Giordano, Metersbonwe or some sports brands. On the one hand these brands are moderately priced and the other styles are more suitable for the needs of student families. The brand is "a face" across the country and lacks features. Tianjin's local clothing brands do not have enough advantages in the young fashion industry. There are only a few brands that are involved in this field. They have not completely “synchronized” with the corresponding consumer groups in terms of style update speed and price.