"White-collar" Chairman Miao Hongbing: Doing fine is not big

Miao Hongbing’s positioning strategy was formed and he was described as “a bunch of people”, “a bunch of money” and “a dream”. White-collar workers must serve their target circle. This group of people pays attention to taste, service, and atmosphere. They don't care whether prices are affordable or not. What they buy is a feeling.

Since childhood, he has loved fashion and sales, but his career and hobbies are very different. He has worked in the oil system as a Communist Youth League and has also been a secretary.

Inspired by the Southern tour, he resigned from the sea, first made clothing trade, then registered "white collar" brand and focused on high-end women's clothing.

After more than ten years of hard work, she has achieved the top position in domestic women's clothing brands. Since the top-selling sales ranks, major shopping malls are eager to invite white-collar workers to enter the store.

Junior Dream: Idol is Zhang Binggui

"Life will certainly not be good at a certain period of time, but what you do last must be what you do best."

The youthful young Miao Hongbing loved to wear a plaid shirt, which was very garish in that era, but he didn't care, because “that fashion looks different”. When still a primary school student, in the face of the classic essay title "My Ideal", he and his classmates wrote that they wanted to be mathematicians and to be Chen Jingrun. "That is false. Selling things is true." The real idol of Miao Hongbing is a star salesman. He ran to the department store to feel Zhang Binggui's “one catch” service. Buying 22 sugar and grabbing a handful is really not a bad one. "I think it's just too great."

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