2014 Shenzhen Trade Fair AUM Aum: the voice of nature

Founded in 2009 by local designers in Shenzhen, China, AUM adheres to the oriental aesthetics of Zen aesthetics, with simplicity as simplicity and elegance, profoundness as smartness, and changeable as softness. Extreme simplicity and quiet, interpretation of nature and human inner rhythm and the essence of life into a deeper or more basic level, for the modern Asian women's clothing experience more possibilities.

AUM adhere to the extensive use of cotton, hemp, silk and other natural fiber fabrics, fanatic advocate the main theme of advocating nature, seemingly arbitrary random three-dimensional cutting, neat lines and rich fabric texture, echoing the designer's inner emotional level . Independent, confident modern women in every minute of wear, this free world soar, easy to embody the origin of the natural beauty of women, passing quiet, elegant, simple modern art.

Tone on the use of black, the white, the original linen, apricot, pink and other elegant and elegant natural color tone. Black and white, is the mysterious oriental Zen master color, eternal, to meet their inner needs, but also eternal fashion never fall behind, all kinds of gray color, the importance of "Zen Buddhism" is equally self-evident . Such as copper brown, green, Quecha, blue and red in China, such a simple color metaphor women naturally exposed in life, the ecological characteristics and mood mood.

This shore

Is now the other side

Is the future

This shore is the other side

It is the other side of today, it's the shore of this day

Deep awakening, supreme ideals

Perfection gesture, the most beautiful life

This shore · the other side,

Beyond the endless pursuit of ...

2014深圳服交会 AUM奥姆:大自然的声音

2014 winter series, AUM to [this shore · the other side]

As a title, express a senior spirit and attitude that women are keen to pursue themselves. Therefore, the winter series with the characteristics of three kinds of creatures to volunteer, describe the modern woman's pursuit of happy life some feelings. Mainly divided into the following three themes, the winter is deer heart, focusing on the expression of clothing, Brisk, quiet and leisurely female image, Through the patchwork of the pattern effect and concise style, add more interest for the series Sex. Winter II is a dream horse, with pink, apricot, red symbol of modern women will continue to dream of a pure quality, and through a variety of different colors to green metaphor for the vitality of our yearning for freedom, design style capable , Free and easy female image to highlight. The third winter is a kind of warmth and goodness, mainly through the three neutral colors of black and white gray to express peace and subtle, with red embellishment as AUM expression good kind of warmth and strength, style profile neat and generous, interpretation of soft with just A kind of dress style.

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Shaoxing Yuecheng Xinan Apparel Co., Ltd. , https://www.xinanapparel.com