ABC Children's Wear Brand Holds Summer 2014 Product Order Meeting

It is understood that as the economy continues to slow down, the development of China's shoe and clothing industry is still sluggish. From the current semi-annual report released by major apparel brands, it is found that although the overall revenue of some companies is not satisfactory, the children's wear sector is another world. However, it has become the biggest motivation for garment companies to recover their warmth. This year marks the tenth year for the development of the ABC brand. In the face of the growing children's wear market and severe competition environment, the ABC brand will be deployed in three aspects: improving store efficiency, improving market response, and promoting brand innovation. Win the market and maintain competitive advantage.

Deep ploughing of terminals, optimization of channels, and promotion of store efficiency
If a brand wants to grow into a towering tree, it must establish a deep-rooted terminal channel. The reporter was informed at the scene that in 2014, the ABC brand will further plough the terminal and optimize channels to improve the efficiency of brand management. Through learning and drawing lessons from the mature terminal operating models in Europe and America, the concept of brand personality and value is reflected in the operation of the terminal. All major links in the terminal must show distinctive personality of the brand and the unique selling point of the product, and bring it to the customer. The value of the ABC brand.
Improve market responsiveness and strengthen core competitiveness of products

With the continuous changes in the relationship between supply and demand in the consumer market, companies must have the ability to quickly respond to the market in order to win the game of market competition. Raising the market reaction capability, that is, accelerating the lead process of the product supply chain, is the key to building the core competitiveness of products. ABC will start from the four aspects of product R&D, production, logistics, and sales, establish a rapid response mechanism for the supply chain's leading processes, and improve the system's product array, so that consumers can experience the advantages of the ABC brand and continuously enhance the core of our products. Competitiveness and maximization of brand and channel value.

Promote brand marketing promotion with innovative strategies
According to reports, the ABC brand has reached strategic partnerships with Tencent Children and Sina Parenting this year, and creatively launched ABC with Xiao Da Ren, ABC Chao Tong Xiu, and ABC China's most beautiful sounds, and has achieved great response. In the future, the ABC brand will also adapt to the changing trend of the media structure, gather more authoritative platforms and high-quality resources to conduct all-round integrated marketing, and actively explore “cross-border marketing” and “mutual cooperation” to extend the unique “double” of the ABC brand. "Adhesive" strategy to further enhance the ABC brand's popularity and reputation.

According to the reporter's observation, the sustained development of the ABC brand in the past decade is no accident. In addition to the intensive cultivation of terminal channels, continuous improvement in product development, and constant innovation in brand promotion, the power of belief is its key factor. It is with this firm belief that the ABC brand has maintained a momentum of sustained and rapid development over the past decade and has rapidly emerged as the leading brand for children's footwear in China.