Headquartered in Shanghai, China’s well-known public casual brand “NAC North American Wind†has held its first promotion in Wenzhou recently. More than 50 franchisees signed the contract on the day.
According to a person from the Shanghai headquarters of the brand, the first press conference was held in Wenzhou because the brand's entry into the Chinese market was mainly focused on network expansion and localization, and Wenzhou was considered by the brand to be the most suitable for the domestic leisurewear industry. The localization of the city and the development of outlets cities, and as early as several months ago set its marketing center in Wenzhou.
The on-site display of the brand's apparel is mainly aimed at urban men and women aged 16-28, and has been designed to better integrate North American rough style with domestic fashion elements.