In today's rich materials and people's pursuit of spiritual satisfaction, consumers buy not only the product's function, but also the cultural quality of the product and the symbol of cultural connotation. This understanding has made the people of San Jose clearer about the importance of product upgrading and upgrading, and has clearly defined new goals for the cultural industry. The core of the cultural industry is creativity, turning ideas into projects, making projects into products, and making products more personalized, branded, and unique, so as to enable enterprises to have more vitality and potential.
A roadmap for “upgrading from raw materials to finished products, focusing on creating international brands, striving to explore cultural and creative industries, and actively exploring the transformation and development of enterprises†has become increasingly clear.
The company hired professional designers to design a series of products such as cashmere sweaters, cashmere trousers, cashmere scarves, cashmere shawls, cashmere quilts, cashmere blankets, etc., which fills a number of blanks in the cashmere industry in the province and city. Cashmere finished products market Into a "little brother"...
The high-end product developed by Shengxuehai - "Ink and Wash Collection" series, subtly combines the classic Chinese ink painting art with Tibetan cashmere to form a unique cashmere art boutique.
The ultimate expression of this "cultural creativity" is fully demonstrated and expressed through the "Foong Series", "Miu Series" and "Genius Series" carpets of ink painting.
Cai Zhizhong, a famous Taiwanese cartoonist who is well-known in the world, devoted himself to studying Chinese ancient books and Buddhist books to create classic cartoons. Ink and ink collections used Mr. Cai Zhizhong’s ink-and-ink comics to combine the philosophical ink-and-wash art with the Tibetan “pure gold†cashmere products through modern, environmentally-friendly digital high-tech printing techniques to create artistic and collectible value. Cultural products.
Sheng Xuehai and the famous Taiwanese cartoonist Mr. Cai Zhizhong produced the “ink-and-ink collection†series of products that were produced exclusively in China. Some industry experts commented that this is a perfect embodiment of cashmere art, a sublimation of Chinese ink painting works, an endorsement of Chinese symbols, and a preferred gift of wisdom.
In just one year, San Xuehai has already established more than 30 specialty stores in Beijing, Shanghai, Tianjin, Shijiazhuang and other places with this leading product. The distribution network has spread all over the country and has great development potential.
Any success will not happen overnight. For more than ten years, the company has invested more than 10 million yuan to cooperate with famous companies such as Tsinghua University, Zhongxu Education Group, Yizhong Training Company, and Shanghai Fubusi Business School in order to enable the company team to stand the test of corporate culture. , team building training. Corporate leadership, middle-level cadres, and promising team leaders take turns participating in training.
Founded in 1993, Handan City Shengxuehai Cashmere Co., Ltd. is now the largest manufacturer of cashmere processing and its series products in the city, with an average annual output of more than 300 tons of washed cashmere and 300,000 cashmere products. It is one of the top 100 enterprises in China's cashmere industry. In 2012, its product export value ranked third in the same industry in the country, and won the “China's Cashmere Industry's Most Market Value Product†award. It has established stable business relationships with the famous Italian Lauropiana Company and well-known cashmere companies such as the United Kingdom, the United States, and Japan. In the global economic downturn in 2012, the annual sales revenue was 290 million yuan, of which product exports were 26 million US dollars, an increase of 25% over the same period of last year, and profits and taxes reached 45.28 million yuan. It is estimated that sales revenue will reach 350 million yuan in 2013, and profits and taxes will reach 55 million yuan.... It is a typical example of “high-tech, high-productivity, high-efficiency, low-energy-consumption, low-emissions†corporate development that has been passed by Shengxuehai. .
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