Cashmere sweater prices are different "soft gold" behind what is shiny?

Summary:

In recent years, in the fierce competition in the clothing market, cashmere apparel products have become more and more popular with consumers because of their comfortable feel, unique color, light texture, and good thermal permeability. Some consumers are even proud of wearing expensive cashmere clothing.

However, careful investigation is not difficult to find, a domestic famous brand of cashmere clothing, store price is 2108 yuan, and some well-known online shopping site has played a 200 yuan signboard, and also made "guarantee is genuine, fake a lose Ten promises. Faced with such a huge price difference, people will inevitably have many doubts. This kind of "g" price, known as "soft gold" and "fiber gem", how can cashmere be so cheap? Low prices What is the quality behind and what is the reason for this situation? Etc. With these problems, the author recently conducted a thorough investigation of the domestic cashmere market.

The mixed quality and price of fish in the cashmere market are mixed

It is understood that only when the winter season in the high-cold area approaches, a thin layer of thin velvet grows on the part of the goat that clings to the skin. The herdsmen use the iron comb to scratch off the original "pure velvet." Through cleansing, sorting, and sorting and many other processes, pure cashmere raw materials can be obtained, and a cashmere goat produces only 150-200 grams of cashmere per year. It is the production of cashmere that is very scarce, which directly leads to a higher cashmere price. When trading, the price is "g". Therefore, cashmere is also called "fiber gem", "soft gold" and so on.

Due to geographical and climatic constraints, cashmere is produced in only a few countries in the world, and China is currently the world's leading producer of cashmere. China's Ministry of Food, Animal, and Livestock Import and Export Chamber of Commerce Bi Zhenhu, the vice president of the media, said during an interview. As of the end of 2010, the annual output of the original cashmere of the world was about 1.6-1.7 million tons. As the largest cashmere goat and cashmere producer, the annual production of raw cashmere in China is about 1.2-1.3 million tons, accounting for 75% of the world's original cashmere production. Above, it can be said that in the face of such a huge market and development potential, the cashmere industry should have been a prosperous sunrise industry, but the fact is not the case. It is understood that China's cashmere market is mixed, and the quality and price are mixed. , market management and management status is more confusing.

"As far as the entire cashmere market is concerned, the market prices have fluctuated more intensely in these two years. From 2008 to 2009, due to the financial crisis, the original cashmere buying and selling market in Bayannaoer City, which was the main raw material for domestic raw cashmere production, experienced a continuous downturn. 2010 The annual price rose sharply and reached RMB 260 to RMB 300/kg. In the initial period of this year's acquisition, the prices per kg in individual regions reached RMB 360 to RMB 410/kg. After entering late May, the original cashmere purchase market showed 'no price, no acquisitions. 'The situation. In fact, not only the raw cash purchase prices plummeted, the wholesale price is also volatile. "A cashmere industry insiders told the author that the cashmere as a cashmere primary product, the price can be said to change every week. In mid-July, the wholesale price of the market was 750 yuan/kg. Within the first few days of July, the price rose by 1-2 yuan/ton. A few years ago, the original velvet wholesalers' quotation was valid for several months. Now due to price fluctuations, some businesses have reported in January, and some even reported a week.

"Besides, there are wide gaps in the prices on the market, and the quality is also uneven." According to industry insiders, due to the lack of a necessary system scheduling in the cashmere industry circulation, processing, and trade areas, the order is chaotic, fake and shoddy products. Sprawl, doping makes the phenomenon of false serious. Coupled with the domestic part of cashmere giants, relying on the value of cashmere itself, adding other fibers in cashmere to make finished products, such as cashmere in the cashmere into cashmere, leather shearing, Fine wool and lamb wool, resulting in reduced quality and falling prices, over time, adulterated products have also formed a price level. Even in some hypermarkets and supermarkets, some products marked with “cashmere” have finally proved to be without cashmere. Ingredients. These beautifully packaged counterfeit cashmere products on the market have caused many consumers to spend money in vain.

In order to further confirm the industry's rhetoric, I specifically log on some websites to investigate. Taobao, the price of semi-finished cashmere wool is significantly lower than the actual quote given by various companies, the price span is also large, the lowest price actually achieved 5 yuan/kg, but the highest price is only 110 yuan/kg.

"This kind of price does not have to go to the inspection to know that it is false, but many consumers who do not know what to do are greedy for cheap. As a result, the money they have spent on buying is deceiving. In fact, this also reflects the current cashmere clothing in China. The market is disorderly and disorderly. In a nutshell, chemical fibers are used to impersonate cashmere, shoddy materials are used, and the price of random goods is like a lot. Some traders even sell several tens of yuan worth of clothes as cashmere and sell them for hundreds of dollars. Thousands of dollars." The industry insider finally told the author.

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