EVISU 2019 winter new products hit strongly

Edison Chen once again deducted recklessly, playing with the high-performance military wind, uninhibited, not afraid in winter

As a new highlight of EVISU in winter, the sports style of the military is once again performed by Chen Guanxi, the new spokesperson for EVISU 2019. The 2019 autumn and winter advertising blockbuster shot in Tokyo was shot by well-known photographer Kenneth Cappello, presenting the personality collision between EVISU and Edison Chen in this season's blockbuster, and let the brand and spokespersons have a unique “type” style, The uncompromising street attitude is vividly displayed. The streets in early winter can still be as fun as spring and summer. Rejecting all the boring items, the influx of people must stand on its own. EVISU spokesman Edison Chen takes you boldly out of the street, not afraid in winter!

New winter series, collision between military elements and high-performance sports wind

This season, the theme of EVERGREEN military elements is based on the long-lasting Harajuku Japanese military style, creating a military shape evolved by the EVISU gene.The classic cowboy elements are matched with military-style items to create a bold and innovative layered wear. modeling. Not only that, EVISU also integrates the trendy street style and military style, and various mash-up techniques are widely used in styles and details, cleverly packaged with a unique military style, and revived the long-lasting Harajuku Japanese military style. Upgrade and retain the original taste of the brand.

In order to continue the unique fashion and leisure sports style, EVISUKURO this season's sports theme is inspired by the aurora under the cold winter, and extreme weather combined with the unique natural phenomena under the cold winter to create a sports series full of surprises. In addition, based on the classic big black and white fashion sports shape, the fluorescent green in the printed pattern is used as embellishment to bring out the theme color of this season. Fluorescent green combined with the brand's signature large black and white elements create a more diverse shape. Infiltrating thematic fluorescent green from different levels, such as the main color of the coat, the matching color of the lining, to the exquisite printing details, it is designed to lighten the black and white shape.

Evergreen Collection

This season's EVERGEEN military series also changes with the wheel of the times. In terms of single products, compared with the previous thick and wear-resistant fabrics, this season has adopted a lighter, functional fabric to improve comfort and wearability. From a multi-piece dress to a one-piece but multi-bag design, get rid of the heavy sense of autumn and winter single products. This season, the theme of military elements has also merged the trendy street style and military style. Various mashup techniques have been widely used in styles and details, cleverly packed with a unique military style, while retaining the original essence of the brand, The enduring Harajuku Japanese military style will be upgraded again.

Buddha head camouflage

The military element theme follows the brand's original camouflage pattern of Buddha's head and seagulls all over the ground, changing into three different shades, with silver gray, fluorescent yellow and wine red as the main camouflage. Incorporating EVISU's iconic Buddha head into the design, the unique camouflage pattern of the Buddha head has evolved. The camouflage pattern of the Buddha's head is applied to denim using the discharge technology. The unique camouflage pattern of the camouflage pattern adds layers through the washing process and adds a delicate feeling to the details.

Process upgrade

This season, the theme of military elements uses a variety of craftsmanship, so that each single item can show a strong Japanese military style, while maintaining the original taste of the brand. Denim appliqué stamp, with reference to the position of the military uniform to place the badge, reproduces the classic. Imitation leather patch embroidered military badge, with PU imitation leather, halberd plus gold thread embroidery thread treatment, full of sense of value. Metal three-dimensional embroidery home flower and home pattern, with the home pattern and logo on the sight shape, highlight the three-dimensional feeling through different embroidery thread steps. Geometric shape (embroidered Buddha head). Imitation leather embroidery embroidery, combining classic little seagulls and military style patterns, plus gold thread three-dimensional embroidery. The hair-planting Buddha head print is presented in the shape of a military badge, plus the head of the Buddha, it has both a military taste and a sense of humor.

EVISUKURO series

In order to continue the unique fashion and leisure sports style, EVISUKURO was inspired by the aurora under the cold winter, and created a sports series full of surprises with extreme weather and unique natural phenomena under the cold winter. In addition to the brand's representative large black and white series, the most prominent fluorescent green in the aurora is the embellishment color in the series. On the pattern, in addition to the letters and the pattern of the ground, the snow-capped mountain pattern of the large format is used to print the ground. Coupled with a series of scientific research-level exclusive development fabrics, the aim is to interpret the sports fashion series with a sense of value from multiple angles, continuing the cool image of EVISUKURO sports.

Sporty three-dimensional pattern

EVISUKURO this season's pattern is inspired by the contour lines on the map. Through the special arrangement of flat lines, 3D three-dimensional patterns such as house flowers and seagulls are created to create a visual impact with illusion. In addition to embellishing some geographical coordinate patterns, this season boldly uses protective, instructional and structural patterns, combined with a variety of geometric shapes and story patterns, combining different materials and processes to create multiple rich Personality badge of value. In addition, upgrading the classic map printing to the iceberg mountain pattern with high-end digital printing technology is also a highlight of this season's pattern. The unique three-dimensional pattern of movement and functional fabrics make you unique in this autumn and winter, and have fun.

Process upgrade

This season EVISUKURO has also upgraded its technology. In addition to the Symphony Ironing technique, a hollowing process is also added to match the fluorescent cloth effect to create a high-value pattern effect. Three layers of ground-printed fabrics are combined into a single fabric through special technology, and different patterns can be displayed through different angles. In addition to three layers of changing fabrics, this season's another major breakthrough in scientific-grade fabrics, that is, thermal fabrics. In addition to being transformed from black to fluorescent green when exposed to heat, there is also an upgraded version of the thermal fabric printed on the iceberg mountains, designed to demonstrate the brand's insistence on innovation. In detail, in addition to shaping multiple chapters with different geometric shapes, it also adds high and low three-dimensional effects, different craftsmanship and different forms, so that each chapter has its own special value and story; at the same time, it has more three-dimensional weaving. Chapters and 3M chapters, in order to make it possible to provide diversified choices from the details. On the metal fittings, there are extra-large and round tail pull-on special climbing ropes, which break the usual tail shape and add story elements to enhance the sense of value of the series.