Opening a home textile store, the location is very important, and whether the store selection is reasonable, has become the key to all home textile companies to review the brand. The following is our recommended 4-step rule for you.
First, pick the place to determine the flow of people and people flow
First of all, you have to know where people are going, not just there. You can spend some time calculating the flow of people in the morning, afternoon and evening at the target areas of interest, and counting the number of people entering the nearby stores. Among the people who pass by, the proportion of office workers, students, and housewives, and at least once on weekdays and weekends, can tell the true distribution of the crowd. In this way, you can know that your effective customers and potential customers account for about a percentage of the total traffic.
In addition to where people go, you have to consider how long it takes for people to reach your store. Do they have time to go to your store and take a look.
Second, visit the surrounding environment
With the pre-selected location of the store, the second step is to inspect the surrounding environment. At this time, we must observe it from two angles. One is the angle of the businessman: What signs indicate that the location can create performance? What is the fixed population consumption rate of the lot? Secondly, from the customer's point of view: Will you go shopping here? What are the crowds who are shopping here? There are unpopular corners in prime locations, and there are also hot spots in the secondary business district. Finding a place is the most taboo. I only want to see someone else succeed, I want to copy a store next door.
In addition, can you take the lead in intercepting customers on the customer's route? Keep an eye on your opponent's position and look for a place that can compete. You must maintain your status. Otherwise, you may be affected by the downside of a store of the same nature.
Competition is an eternal theme in shopping malls, and its rule is the survival of the fittest.
Third, look at the storefront construction is equal to live advertising
Please look at the store with the mood of the first date, be concerned and be suspicious. Look at it from a distance, look closer, imagine the feeling of your store in this space, once the name of the store is placed on the signboard, will it be conspicuous? Can people who drive through see it? Can pedestrians notice from the sidewalk? A good store is like a live advertisement. It's not just for people to find you, but also for potential customers who are on the road.
Fourth, choose a neighbor, a good neighbor, let you fight less
Customers will think that the quality of the goods in the storefronts adjacent to each other is quite similar, so it is important to be in the same location with similar or related brands. For example, if we open a Golden Apple brand store next to a large-scale wedding photography, shopping mall or supermarket, customers who visit these places will also be attracted by our stores.
In addition, it would be better if you could meet high-quality neighbors such as dry cleaners, because these stores have the opportunity of “two visitsâ€. People send clothes to wash and will get them back every few days; post office, supermarket Banks are also such a good use of people's tides. If they can be promoted in these places, it will definitely add a lot to our business.
Opening a home textile chain, the election of the address, it is half the success.
Kedali Porcelain Industrial Co., Ltd. , http://www.gd-ceramic.com