Network marketing is favored by enterprises with its diversified marketing methods, unexpected marketing ideas, low-cost branding and many other advantages.
The rise of network marketing stems from the rapid development of Internet technology, which is due to the continuous multiplication of the number of Internet users, which stems from the potential huge online consumer market. It can be said that online marketing is rapidly changing our lives and integrating into our lives.
"Internet marketing is a relatively low-cost, high-efficiency new business form that is more representative in the 21st century. Internet marketing is a marketing activity carried out through the Internet. It includes online marketing activities for online virtual markets. It also includes online marketing activities that serve the traditional tangible market, as well as marketing activities that serve the online virtual market under the traditional means. (quoted from the MBA think tank)
Internet marketing is inseparable from life, and enterprise development is inseparable from online marketing. As more and more companies realize the importance of online marketing and proceed with it, they are making big banners, making big dramas, using the slogan of online marketing, investing a lot of money, but not a few companies that have a little improvement, is network marketing. Not in place, or no talent?
I am afraid that it is not. When the Yuanzhuo brand organization communicates with the enterprise leaders, many bosses say that the head of the network marketing is the SEO, CPS, EDM mail marketing, database marketing, soft text marketing, event marketing, bidding ranking, blog promotion, forum. Promotion and so on, it seems that there is no understanding.
When it comes to talents, they are experienced programmers, sophisticated network marketing elites, why are they still not effective? Let us take a look at what misunderstandings companies often go into in online marketing, what is the reason for restricting the development of corporate network marketing:
Myth 1: Internet marketing has become a model opera. Online marketing uses SEO as the standard, and the search engine's data is used as performance to produce beautiful corporate websites. The face work is in place and the leaders are very satisfied.
Comments: Internet marketing is not a model opera, network marketing is practice, is to cross the river by feeling the stones, no one company's success is the same. The same is true for online marketing. A model can't make two companies, but in any case, the result of online marketing is sales.
Myth 2: Internet marketing has no purpose. Under the banner of network marketing, to enhance the brand, to increase the visibility, we must improve the network marketing of Guan Jian's word share.
Comments: The purpose is to have results, the Internet reputation is high, no sales, no sales, everyone has to drink the northwest wind.
Misunderstanding 3: Network marketing is not systematic. The methods and methods commonly used in online marketing must be used by enterprises. One can't miss it. Everyone's job is to browse a large number of industry websites, post back to write soft articles, send emails, and so on.
Comments: Internet marketing is a brainpower, not a physical activity. There is activity, but productivity is equally important. To improve productivity is to talk about methods. It’s just a waste of time and money.
Myth 4: Internet marketing is not careful enough. What do people do, how do I do it, anyway, we must "dead" everyone to "dead" to "live" together "live", Others do the website we do, how others carry out network marketing, how do we carry out, I do not believe that I do not good.
Comments: Internet marketing should pay attention to details, make details, and the creativity of online marketing is endless. The success of others is not accidental. It is better to learn how to do well in the current situation. Sales promotion is more important than anything else.
Myth 5: Internet marketing is a business. The future and development of our company is pinned on the network marketing. The network marketing is done well, the enterprise can survive, and everyone can be finished.
Comments: Internet marketing is not a product, nor is it a business. It is just one of the tools. Internet marketing can bring business to the enterprise, but not all. Its role is to add icing on the cake, or it may be a gift in the snow. The key is how you do it. As the saying goes, it is hard to fight iron, you must understand. Of course, when you are working well, online marketing can also become a core part of the business, but at this time, online marketing has exceeded the general network marketing connotation.
In fact, online marketing is not unpredictable. Internet marketing has low barriers to entry, low cost, large market, wide dissemination, and quick results. This is the main reason why more and more companies choose to conduct online marketing, and measure the success of online marketing. There is only one final standard - whether sales have increased.
If the company invests a lot of money in network marketing, but the sales volume has not changed significantly, then we can directly declare that "your network marketing is a failure", the mall is cruel, the reality is cruel, and those who use "network marketing to enhance the brand image." ", "Improve the popularity through online marketing", "search engine keywords we are ahead of the top" these high-sounding reasons to comfort their own business, is to dig their own graves.
Do network marketing on a word "fast", quickly spread the brand and quickly increase sales. If your company has launched online marketing and has not achieved the "fast" effect, please stop your online marketing and reflect on it, don't spend any more money.
Then, what can companies do to quickly spread the brand and quickly increase sales? Yuanzhuo brand institutions believe that companies need to do the following three things:
First, actively preparing for the war, corporate websites, e-commerce, and online marketing can not be less. Corporate websites do investment promotion, e-commerce sales, network marketing as an image, this is the company's three sharp knives, indispensable. In the process of communication, network marketing will fully promote the enterprise's investment promotion and product sales. If the enterprise only does network marketing and ignores the construction of the enterprise website and e-commerce website, then the enterprise will waste the funds and spread of network marketing investment. The effect of accumulation. Therefore, online marketing is not the whole business. It is just a tool. It is a tool for enterprises, corporate websites, and e-commerce services. If you want to do something good, you must first sharpen your tools.
Second, carefully select and skillfully create the right network marketing model. There are countless methods and means of network marketing. If the enterprises carry out one by one, it will take a year and a half to complete the lesson, which will take time and effort, and it will be very labor-intensive and inefficient. Therefore, enterprises should make good use of combination punches, and only need to combine 2-3 kinds of network marketing promotion methods that are more suitable for themselves, and form their own unique network marketing mode, which can be flexibly implemented and persevered.
Third, in line with the general trend, the production of online marketing communication events in line with industry characteristics and brand characteristics. Internet marketing events occur every day on the Internet. Internet marketing events are also a better means of quickly establishing brands and rapidly spreading brands. With the grassroots power of the Internet and the speed of viral transmission, the Internet-specific network marketing phenomenon has formed. The brand organization believes that as long as the company adapts to the general trend and finds a suitable fulcrum that meets the characteristics of the industry and the characteristics of the brand, it can achieve the effect of four or two.
For example, on the Internet, the tea industry is very popular. The “white tea picking up†incident is a typical case of network marketing communication. The reason is only a brand of the Anji white tea industry. It is a very simple point of view: white tea Or other teas may replace coffee in the future, and gradually evolved into a “white tea 娶妃†incident. Various tea portals and related news media have paid attention to the “white tea 娶妃†incident, reprinted and published comments, and white tea or tea. Whether it can replace coffee as the focus of the tea industry, the brand of Anji White Tea has also been well spread.
All in all, enterprises must be pragmatic in conducting online marketing, and online marketing can also be assessed by performance. Although it is not a commodity, it is not the whole business, but the effect it brings is real, and the enterprise can see and feel it. Therefore, network marketing must go out of the wrong zone, reject the slogan, must be based on whether the sales growth is the standard. Of course, sales growth can not only be detrimental to the brand, but must also add value to the brand, laying a solid foundation for future sales growth, and can not be a hammer.
By making good use of online marketing, companies can go further.
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