July 6, 2006 --- With the advent of the automobile era, car shuttle restaurants that provide family members with the convenience of buying meals without leaving the car have also become a topic of concern. KFC, which took the lead in Beijing and Shanghai for the first and second car shuttle restaurants in 2002 and 2005, announced today that two new car shuttle restaurants have been opened in Nanjing and Wuxi, Jiangsu Province. It brought the total number of national car shuttle restaurants to four.
The reporter saw the opening of the shuttle bus restaurant in Wuxi. He saw the presence of Mr. Su Jingyi, President of Yum! Foods China Business Unit. This shows that he pays attention to the special model of the car shuttle restaurant. Mr. Su mentioned in his speech at the ceremony: "Although Yum! has a wealth of experience in car shuttle restaurants, China's KFC will not follow the foreign experience and continue to follow the general strategy of "staying in China and integrating into life." To find a model that suits China's national conditions. With the popularity of cars in China, the car shuttle restaurant is definitely one of the directions for the continuous development and exploration of China's KFC."
Regarding the future development plans of KFC’s shuttle bus restaurant, Han Yulin, chief development executive of Yum! Foods China’s China Business Unit, told reporters that KFC plans to have 100 car shuttle restaurants in the next three years, in addition to Beijing and Shanghai, which have now entered. In Nanjing and Wuxi, other major capital cities and more developed cities have been included in the plan. At the same time, Han Qilin mentioned that since the opening of a car shuttle restaurant has certain requirements for the surrounding environment and ancillary facilities, the initial development is relatively difficult. However, government agencies around the country are now positive about the development of car shuttle restaurants, so the speed of development in the future is expected to increase. In addition, KFC welcomes all types of strategic partners and hopes to establish long-term cooperative relations and jointly grasp unlimited business opportunities.
The reporter saw that the two car shuttle restaurants that were opened at the same time had their own unique features on the site. Metro is one of KFC’s strategic partners. Nanjing’s car shuttle restaurant was opened on the Metro Supermarket Plaza in Yuhua District of Nanjing City, opposite to Metro, with a large parking lot in the middle and adjacent to B&Q. Residential new district, location is quite ideal. Wuxi's car shuttle restaurant is located in a different business district than Nanjing. Located in the high-tech development zone of Wuxi City, this new district ranks second in the national high-tech zone in economic development and innovation capabilities. With the rapid development of the new district, the demand for commercial facilities for in-house companies is increasing, especially for multi-period dining needs. Therefore, the New District Management Committee has built a European style plaza which integrates catering, entertainment and business in the industrial zone. The KFC shuttle restaurant is located at the entrance of this square and is close to the highway. Although the surrounding businesses have not yet stayed in, it is clear that KFC is the first to move and it is a huge business opportunity for the future.
Background information:
KFC is affiliated with the world's largest restaurant group - Baisheng Global Catering Group. Yum! Group has more than 34,000 restaurant chains and 850,000 employees in more than 100 countries. Its subsidiaries include KFC, Pizza Hut, Taco Bell, A&W, and Long John Silvers (LJS), five world-renowned food brands that rank globally in the world of chicken, pizza, Mexican food, and seafood chain restaurants. one. Currently KFC has more than 1,500 restaurants in China.
KFC's shuttle bus restaurant is different from ordinary restaurants in that it is surrounded by a 100-meter-long car shuttle lane that surrounds the restaurant, and can accommodate at least 6-7 cars for queuing. Under the driveway, advanced sensors are installed. Once the vehicle enters, service personnel in the store can obtain vehicle access information in a timely manner and use the advanced communication equipment in the store to communicate with them to accurately and quickly prepare necessary meals for consumers. Under normal circumstances, the customer can "get out of the car". It only takes about 4 minutes to complete ordering, payment, meal taking and leaving the whole process. At the same time, the restaurant still retains the traditional dine-in area and meets the needs of diners.
The car shuttle restaurant model originated in the mid-20th century in the United States where the economy is highly developed and the number of car ownership has grown rapidly. At present, many countries in the world have a considerable number of such types of restaurants. The appearance of "car shuttle restaurant" represents the constant renewal of the city's consumption concept, and also represents the level of an urban development and opening level. All in all, the appearance of "car shuttle restaurant" has become one of the symbols of the progress of a country or a city.