On the early morning of August 21, two large trucks loaded with cargo pulled out of Hebei Liyimeng Cashmere Products Company of Qinghe County Economic Development Zone. Cui Yinguo, chairman of the company, told reporters that the high-end cashmere sweaters of the FTC brand were sent to Germany, Switzerland, Norway, Austria and other countries, a total of 14956 pieces, with a total value of 147,800 euros.
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It is reported that Limo's cashmere products have been exported to Western Europe for 6 years, and the total annual export volume has remained at more than 200,000.
Why is the benefit of the company's cashmere products greatly favored by Western European consumers? The world's top cashmere raw materials, combined with leading process design, is the key to FTC cashmere products sold in Western Europe market. Cui Yingguo said that the company has conducted technical cooperation with the Chinese Sheep Breeding Society, Hebei Agricultural University, and Northwest Agricultural University, and cultivated high-quality cashmere goats with a fineness of 15 μm and a fiber length of 45 mm through embryo transfer and artificial insemination. In succession, a total of 10,000 mu of cashmere goat breeding base was established in Qinghe County of Hebei Province and Yulin District of northern Shaanxi Province, and the “company + base + farmer†model was adopted to increase the breeding scale of premium cashmere goats to more than 100,000. Only, thus ensuring the raw material requirements for weaving upscale cashmere sweaters.
Cui Yingguo said that in order to design trendy styles, the company hired domestic first-class fashion designers from Tsinghua University and has a process design studio in Shanghai. At the same time, there is also a process design team in Switzerland that launches more than 200 popular models each year. Clothing, whenever a new style is introduced to the market, it will set off a wave of buying.
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