On the evening of January 16, Lilang (China) Co., Ltd., a well-known Chinese menswear brand company, successfully hosted the 2007-2008 autumn/winter fashion show in Milan Menswear Week. The entire launching activity has strong Chinese characteristics and organically combines Chinese elements with international fashion. It has been well received by the participants. This is the first time that Chinese menswear brands have been invited to participate in the world's top fashion shows. The designer who released the clothing was Ji Wenbo, the company's design director. Liu Xi, the consul general of our room, accompanied Consul General Zhang Limin. Boselli, president of the Italian National Fashion Association, and Paul Zegna, chairman of the Italian Federation of Textile and Fashion Enterprises, were invited to attend. About 400 people from Italy's fashion industry, national buyers, journalists, and Italian Chinese-funded institutions and local overseas Chinese representatives watched the conference. After the press conference, Lilang also hosted a small reception dinner. During the banquet, Consul General Zhang Limin delivered a warm speech and congratulated on the successful launch of Lilang menswear in Milan. He pointed out that this is a grand event in the Chinese clothing industry and hopes that Chinese and Italian clothing The industry can further strengthen exchanges, expand cooperation, and continuously promote the internationalization of the brand. Boselli, chairman of the Italian Fashion Association, expressed his appreciation for the release of Lilang menswear. He believed that the addition of Chinese menswear added new elements and vitality to the fashion week and pointed out that mutual benefit and win-win should be the direction and mainstream of the exchange and development of the clothing industry in the two countries. .
Lilang men's clothing conference site
Lilang men's clothing conference site
Lilang men's clothing conference site
Lilang Design Director Ji Wenbo