[New York Fashion Week & ICO Custom Skin Care] Advanced Customization

On September 8, 2017, in the United States, ICO, the custom skin care giant in China, and Lu Yang, the founder of Luyang brand, Yang Lu, a cross-border co-founder, landed on New York Fashion Week in Spring and Summer 2018. This time, their cooperation has attracted the attention of people in the industry.

As a brand of China's custom skin care giant, ICO Love has always adhered to the “every bottle is selected for you” brand concept, and brings healthy and safe skin care lifestyle to every beauty-loving woman, while also working with Chinese cutting-edge designers. Yang Lu's cross-border cooperation and joint development of jointly-licensed custom clothing and skin care products, and invited the famous actress Ms. Yingying Ying dressed in ICO costumes to go on the T stage to open the show, let ICO become the focus of the media.

Yang Lu, the cutting-edge designer, founded the same-name brand LU YANG in 2015 and has been officially invited by New York Fashion Week in 2016. His works combine functionality and minimalist aesthetics, with distinctive geometric lines as design features, and strive to bring healthy and beautiful life concepts to modern beauty-loving women. It has already caused domestic fashion trends.

His current work "Love" has a strong resonance with ICO Love and strives to meet Ms. Urban in the flashy world of the original beauty, return to the way of true love, and experience the love and achievements of nature. .
Therefore, ICO Love and Yanglu cooperated to bring together new branded customized skin care products, combining New York's vibrant high street fashion trend with the trend of private skin customization, with jumping colors and geometric figures. The collision will end with beauty and love.

New York local time on September 8, 2017, designer Yang Lu and his fashion show hand in hand with ICO love to publish works in New York Fashion Week, the audience was full on the same day. After the show was over, authoritative magazines and television stations in the United States rushed to report and attracted worldwide attention and witnessed China's design power.

ICO Love and Yang Lu's custom designed skin care products, in addition to colorful packaging, clear geometry of the fashion sense, and its “custom skin, one person, one muscle, one person” new skin care mode caused many big names star recognition, If Ruan Yingying, everyone has a photo with ICO's Auntie, and ICO likes it for action!

ICO Love and China’s cutting-edge designer Yang Lu joined forces and successfully demonstrated the power of custom skin care and Chinese design at New York Fashion Week.

Reporter: Why does ICO love customized skin care as a skin care product industry why is it invited to participate in cross-border fashion events?

Auntie Zheng: I am honored to be ICO's first skin beauty brand to enter New York Fashion Week. In recent years, more and more people in the beauty industry have chosen Haute Couture, because just like clothing, only customization can make it the most suitable for themselves. This time we can be invited to participate in New York Fashion Week, which also fully proves that our products have already gone out on the international development route. Next we hope to combine our products with more European and American fashion brands, and build ICO's customized skin care products to become the world's most recognized premium skin beauty brand.

Reporter: ICO loves customized skin care. In what way will the New York Fashion Week be invited to cooperate?

Ai Zheng Zheng Zong: We collaborated with Chinese creative designer Yang Lu in this collaboration to launch 5 models of ICO Love Skincare Joint Skincare Co-brand Apparel and Co-branded skin care products. We invited the famous actress Ms. Yingying Ying to wear an ICO Co-branded garment in T. Stage to walk the show, the joint name of the skin care products in the future will also be in the official website mall pre-sale. ICO is not only a skin-satisfaction, but also will strive for more in-depth cooperation like New York Fashion Week to create a fashion and avant-garde designer brand. I believe that New York Fashion Week will be ICO's customized skincare industry. The starting point of cooperation!

Reporter: Does ICO's customized skin care cooperation with NewYork Fashion Week signify that ICO Aizhi is planning to further tap into the European and American markets and lead the global skin care products to a customized skin care era?

Ai Mao general: ICO Ai custom skin care is based on each person's skin condition to customize exclusive skin care products, different from the market's currency, more targeted to solve skin problems, ICO love skin care as a professional beauty We build a high-end brand, rely on our 15 years of experience in beauty product development, we are confident that we will push our business to the international market, we value this cross-border cooperation, we also hope that through our efforts can lead the global skin care products Toward the age of customized skin care.

Reporter: The idea of ​​inviting ICO's customized skin care cooperation can be shared?

Designer Yang Lu: Now is an era of pursuit of individuality. Everyone pays attention to their own style and highlights their own characteristics. Clothing is like this. Beauty is the same. In the past few years, clothing has been highly popular in fashion circles. ICO launches skin beauty products as a cross-generational product. Just as we will customize clothes according to the appearance characteristics of each model, everyone needs to be based on their own. Skin Features Customize your skin beauty products.