The clothing industry is shuffled. How did Biylefen get out of the siege?

With the continuous upgrading of the consumer market, many industries have gradually entered the shuffle mode. In these shuffles, the performance of the clothing industry is particularly intense.

Since 2006, the huge domestic demand market has attracted the entry of many overseas apparel giants, and fast fashion brands have become hot potato for a while and are loved by many consumers. Between 2017 and 2019, the overall market of the apparel industry has entered a period of slow growth, and even set off waves of store closures. Fast Look brands such as New Look and Topshop have closed Chinese channels one after another; the financial reports of international apparel giants such as ZARA and H & M have plummeted ... The root cause is that brands that cannot adapt to the changes in consumer demand will be eliminated by the market.

Source: Network

In such a severe environment, domestic golf and leisure apparel brand Biylefen has an outstanding record of 10 consecutive quarters of high-speed profit growth, occupying the throne of "Golf Apparel", and in the "70th anniversary of the founding of New China At the "Brand Summit", it was awarded the "70th Anniversary of New China 70 Brands" honor. From this we can see that while the industry reshuffle brings challenges, it is also a strong confrontation with consumer insight.

Biyin Lefen was honored as the "70th Anniversary of New China 70 Brands"

The tide of consumption upgrade is intensifying. Why can Biylefen make a big break in the clothing industry?

Slotted clothing segment to accurately grasp consumer fashion preferences

In this fast-growing market, garments have long been out of the stereotypical single clothing mode such as serious formal wear and sportswear, and have shown a variety of fashion trends.

As early as 2003, Biyin Lefen based on the accurate prediction of the market, positioning the brand in the "life golf" style. For sixteen years, he has focused on golf apparel, and Biylefen has taken root in the sports and leisure apparel market. In recent years, global sportswear brands have set off a wave of sports and leisure, consumer demand for clothing has become more diversified, personalized fashion trends have become more prominent, and requirements for clothing quality and taste have become increasingly high ... The advantages are further expanded.

Biyin Lefen "Gathering World Powers, Making a Good Clothes-Fabrics" TVC

Riding on the east wind of sports and leisure apparel, Biyin Lefen relies on its meticulous capture of consumers to create high-quality, high-quality clothing to meet the diverse needs of consumers in all directions.

Leverage the world's top fabric suppliers to provide consumers with the highest quality and comfortable clothing

Biyinfen knows that quality is the brand's way of life, and it is also the foundation of consumer demand. With adherence to the origin of clothing, wearing comfort, and adherence to the "three high and one new" (high quality, high technology, high taste, innovation) global strategy, Biylefen has won consumer recognition and trust.

Biyin Lefen "Gathering World Powers, Making a Good Clothes-Fabrics" TVC

Fabric, as the soul of a garment, is the most important part that determines the quality and taste of the garment. Recently, Biyin Lefen released the brand image blockbuster "Gathering the World Power, Making a Good Clothes-Fabrics", which revealed to consumers the high-quality weapon behind the world's top fabric suppliers.

Originating from precise insights into consumers, and adhering to the original intention of providing consumers with the most comfortable clothing, Bierlefin's choice of fabrics follows stricter standards than international luxury brands.

Biyin Lefen "Gathering World Powers, Making a Good Clothes-Fabrics" TVC

Japan ITOCHU (Itochu) is a designated fabric supplier for major international luxury brands such as GUCCI and BURBERRY. Biylefen widely used its "breathable fabric" in the golf series, giving full play to its breathable, thin, and comfortable performance. , To help every athletic athlete on the top of the green, to pack lightly and enjoy the full swing of the swing.

Biyin Lefen "Gathering World Powers, Making a Good Clothes-Fabrics" TVC

Italy (Concordia) has always been famous for shirt fabrics. The perfect combination of high-quality yarns and Italian art reflects the unique vision of taste. The distinctive Italian style is exquisite, exquisite and exquisite, which can be fully reflected in one piece of clothing. The high-end fashion taste starts from the choice of Biyin Lefen.

Biyin Lefen "Gathering World Powers, Making a Good Clothes-Fabrics" TVC

As the inventor of fleece fabric, POLARTEC possesses the most complete layered functional fabric technology. As a supplier of US military materials, it comes with a "high-tech" halo. Known as "the cloth of the world", GORE-TEX is on the Fortune magazine's "Top 100 American Products in the World" list. POLARTEC and GORE-TEX's dual technologies have joined forces to provide consumers with a more powerful escort.

Biyin Lefen "Gathering World Powers, Making a Good Clothes-Fabrics" TVC

The change in national consumer demand has prompted the apparel industry to usher in new development trends and opportunities. Only by keeping abreast of social trends, accurately understanding consumer psychology, and improving its own strength with excellent quality and technology, can it be invincible in the market. In the future, we believe that Biyin Lefen will shoulder the role of a big country brand, return consumers with better products, and speak for Chinese high-quality clothing!