"Thousand Miles" creates a new era of "harmony" for down jackets in China

In recent years, affected by the global warming and the financial crisis, sales of down jackets in the seasonal market have been weak, and the output of down apparel has dropped significantly. According to statistics of the Light Industry Association, in 2008, the output of down apparel fell by 13.62% over the same period of last year. In the face of the crisis, what are the new business ideas and business models of the Qiang Nuo Gang, a well-known Chinese down apparel brand? “We want to lead the consumption of down apparel in China into a new era of harmony,” said Zeng Renyuan, chairman of the Qianggang Group. "Zhenyi Qiangqian Gang, save thousands of miles." Zong Renyuan said that the millennium down jacket from the children's clothing to young people to middle and old age complete categories, the Millennium Gang to warm the most pro-people for the purpose, with noble quality, leading fashion, quality service to create a "warm loved ones, happy family The new age of harmony.

Quality-oriented warmest people

The consumers are the relatives of Qianlonggang. Providing high-quality products that are “green, safe and healthy” for their loved ones is the company’s eternal pursuit. Millennium down jacket has been strictly shut raw materials, all fabrics, lining, bile materials are in line with environmental protection, green technical indicators. Many state-level supervision and random inspections have shown that the formaldehyde content of Qiangfu Kong down wear is less than 75mg/kg, which is far below the national standard of 300mg/kg, and it meets the control requirements for direct contact with skin. The brand chooses pure natural high-quality feathers containing up to 90% cashmere. After being processed by many processes such as washing, drying, high-temperature sterilization, and UV disinfection, the down shape resembles a full bloom of dandelion, which has a high degree of fluffyness and good thermal performance. The distinctive features of soft touch and comfortable comfort ensure the inner quality of the down jacket.

First-class sewing equipment, first-class skilled sewing workers, first-class testing, and strict process and standardized production ensure first-class product quality. The Qianggang down jacket is subject to various procedures such as sealing, cutting, subcontracting, inspection, numbering, velvet filling, sewing, inspection, packaging, and storage. The sewing process is subdivided into 28 processes. Good quality control won many awards for the Millennium down jacket. The company used the international eco-textile standard Oeko-Tex100 production millennium down jacket, through the China Environmental Labeling Product Certification. The “Qianggang” brand down apparel was ranked first in the national supervision and spot checks red flag list organized by the State Administration of Quality Supervision in 2004. In the spot checks organized by the China Garment Association in 2007 and 2008, the "Qianggang" brand down jacket won the certificate of excellent quality. The "Qianqianggang" brand down apparel has been shortlisted for the China Garment Association's China Quality Award for the Annual Product Quality Award for two consecutive years. Has won the China Top Brand, National Inspection-free products, China's most influential brands of down products industry, China's down apparel industry, "the most popular brands" and other dozens of awards.

Fashion pioneer innovation to win

After years of homogenization of products and low-cost vicious competition, the domestic down apparel market is facing a new direction of development. On the one hand, the development trend of fashion has been further strengthened. Since 2007, down jackets have begun to change their style of fashion collectively. In the past, “small bread” has become “light, thin, and stylish”. Many down apparel brands have launched large-scale, sporty and casual down apparel products on a large scale. “Fashion Degree” has gradually become an important selling point for down apparel companies and a key word for industry development.

In order to meet the needs of market development, Chien-Qiang Gang constantly carries out product design innovations and increases research and development efforts. Zong Renyuan told reporters that Qianzeng Kong has always been pursuing product innovation, closely centering on the trend of international down apparel, applying the most fashionable elements to the design of products, striving for novel styles, unique editions and leading trends. The company is far-sighted and has always been aiming to build a team of designers with strong design capabilities since the early days of construction. Now, the company's design center has a powerful R&D team composed of several senior designers, a group of young designers, and more than 60 other supporting pattern makers and technicians. The company has introduced a three-dimensional simulation design and typesetting system for clothing CAD with advanced international standards. Each year, the company designs nearly 200 new products, applies for more than 10 patents, seals more than 2,000 samples and selects excellent products, and continues to improve the version and market it. . Every year, the new down garments at Millennium Heights have novel designs, beautiful colors, elegant materials, and graceful lines that appeal to consumers. In 2009, based on the effective demand of consumers and markets, the company designed nearly 60 models of new down apparel to meet the needs of consumers of different ages, leading the fashion trend of down jackets.

Brand promotion service is soul

The high-quality service is the core point of demand for the brand culture of Qianggang, and the continuous improvement of the service is the soul of the brand promotion. The company's marketing and after-sales service are based on consumer demand, and establish a return and exchange mechanism and reward service mechanism around the needs of consumers. The company's terminal response is rapid, and it timely feedbacks the customer's needs to the company, timely adjusts the structure of the goods, where it needs replenishment, replacement, and responds in a timely manner. This ensures that the customer can enjoy the Qianggang’s fashion products and excellent quality in the first place. Services to enhance brand satisfaction in the minds of consumers. After years of development, Chien-Chiang Kong has occupied the core markets of large and medium-sized cities in China. The "Qiangqanggang" brand down apparel has been listed in the top ten in the national market for consecutive years.

Qiangwagang Store is located in the golden business districts of large and medium-sized cities. It has a good image of the store, large storefront area, store design, store decoration, store display, store shopping guide, after-sales service and other aspects fully reflect the company Brand positioning and image. The company advocates relaxed and happy shopping, and strives to provide customers with more and better products and services. Excellent product quality, economical price, and meticulous customer service have allowed Qianzenggang to enjoy a wide range of reputation and popularity throughout the country. It has established a long-term reputation in the down market of the Red Sea. It is precisely because of this that it will be able to develop rapidly in the context of the global economic crisis.

In 2009, in the face of the financial crisis that ravaged the world, Chien-Qiang Gang continued to break through self and implemented a series of new measures: cooperation with famous domestic consulting agencies, adopting new ideas and models to enhance the brand's overall image; in terms of brand promotion Focused on selecting television media, time slots and columns suitable for popular viewing habits to actively promote the new image of Chien-Qianggang in 2009; digging deeper channels and strengthening the image of channel terminals; the company has done a brand-new plan for the image of terminal doors and stores. Strengthen terminal marketing, set up head office marketing centers and provincial service centers, and strengthen marketing promotion and services. The implementation of these measures has enabled the company to weather the crisis safely and has achieved the opportunity to lead the future development.

From product management, brand management, to business happiness, and building a new era of harmony, nowadays has become a comprehensive group company with diversified development and professional development. It has become a large-scale down apparel manufacturer with modern technology standards. The annual design production capacity is more than 10 million pieces. In the eyes of Zong Renyuan, the future development goal of Millennium Campus is to become an internationally renowned clothing brand and to make a great contribution to the Chinese garment industry.