Outdoor sports, as the name implies, is the movement out of the house, which is what we usually call climbing, camping, crossing, rock climbing, rafting, and skiing. That is, "flying" is a departure from the desk, "rushing" to nature, and experiencing the endless pleasure brought by outdoor sports.
Since 1998, outdoor sports have risen quietly in places like Beijing, Guangzhou, Kunming and Shanghai, making outdoor sports a “social fashion†but the momentum of development is not as fast as it seems. Contrast to this is that modern outdoor sporting goods not only include tents, hiking travel bags, sleeping bags, mats, outdoor clothing, shoes, climbing and climbing supplies, knives, cooking utensils, stove utensils, lighting supplies, and even outdoor food, book maps, Military products, ski equipment, harnesses and other special outdoor sporting goods are all available. Thus, people define the modern outdoor sports population as “patents†that belong to people with economic strength and cherish leisure time such as life-conscious and fashionable young people. In China, to be exact, this is the comparison of these self-consciousness after 80s. Strong, sensitive to new things, likes to take risks, advocate groups that lead the wave.
The outdoor sports industry in Europe and the United States has already gone through the development process of nearly half a century and has entered a relatively mature stage. Regarding outdoor sports, it is of course worth noting that VF has acquired The North Face’s business in China.
Mr. Frank is currently mainly responsible for the expansion of The North Face in China. When people ask him “Is the '80 Years' after which we have the most characteristics of the times and the characteristics of the indicators included in the subject of your 'starting'?â€, Mr. Frank laughed. Answered repeatedly: Yes, China's "post-80s" movement, vibrant, belong to the latest generation!
China’s huge population base and China’s booming economy will inevitably lead to more white-collar “having leisure classesâ€, heralding and giving birth to a huge outdoor sports market, plus China’s abundant natural tourism resources, from the plains to the mountains, From forests to deserts, from snow mountains to lakes, various outdoor sports resources can be utilized and developed.
At present, due to the relatively rapid development of outdoor sports in China, domestic manufacturers currently provide only primary products and services. There are serious shortages of leading enterprises and well-known brand products in this industry. Due to the fact that the market has not yet formed a sufficient scale, similar foreign companies and brands There are few products, and foreign products that have entered the Chinese market are only small-scale test sales. There is no formal investment in capital and manpower to open up the market. With the rapid growth in demand, the domestic outdoor sports market is clearly manifested as an effective supply shortage.
Mr. Frank said that even if VF plans to expand The North Face to US$40 million by the year of 2008, it will not be able to focus on sales because other large outdoor brands have not yet fully expanded their business in China. Therefore, the market will be nurtured together. For the time being, it will not be possible. It will surely do a lot in guiding and investing in concepts and ideas...
According to the survey, there are currently more than 200 domestic outdoor product manufacturers, 780 famous global outdoor product manufacturers and clubs, and annual sales of outdoor sports equipment and equipment have reached 700 million yuan. In 2002, this figure was less than 300 million. In 2000, this figure was 60 million yuan. The market potential is very impressive. It seems that the dawn of outdoor sports has been demonstrated...