Time is a measure of a matter of success is an important criterion for the growth of new things is also the trajectory of 2013 approaching the end of the year, many industries began to carry out the selection, to judge the most representative of the business, the same lingerie industry took place this year Change, a lot of underwear brands show in front of us, and even some underwear brands have been unanimously approved, such as love, Triumph, Embry, Princess Sissi and other good underwear brands still stand in the forefront, let us look at China's underwear industry.
Policy, environmental changes, consumer psychology, changes in consumer habits, the rapid development of online shopping, all indicate that our country has opened a brand new business era. For the development trend of demand for consumer goods in China's underwear market, there is a huge room for development of the underwear consumer market and the share of the rural market is rapidly declining. Online sales have become an important channel for underwear sales. The new horizons bring new trends and business opportunities, promote China's underwear industry terminal operators have a new business ideas to adapt to the new market situation, new changes, rooted in the underwear consumer demand and seek a breakthrough in order to establish a more sustainable development of the industry With the market.
China's underwear market pattern is mainly: foreign brands mature brand, high profile, mainly occupy the high-end market, with a large number of more loyal consumers; the beginning of the scale of domestic brands grow rapidly, with a certain reputation and loyal consumers, the main occupation In the high-end market; large number of small and medium brands, easy to follow the trend of style, the price is relatively low, the main occupation of the low-end market. At present, China's underwear industry has shown the following characteristics.
A huge market demand China's underwear market demand is constantly increasing. First, as urbanization progresses, more and more people begin to shift their focus from price to focus on style and quality. Secondly, with the increase of disposable income, the amount spent on underwear purchase by individuals has risen greatly. In addition, The expanding middle class makes a huge contribution to the growth of underwear consumption.
Second, intense business competition China's underwear industry to now, basically formed with Beijing, Guangdong and Shanghai as the representative of the North, South and East clusters tripartite confrontation situation. China's underwear manufacturers have more than 3,000, while the size of the beginning, but only more than 400, like love, Triumph, Princess Sissi and so on. At present, the entire Chinese underwear industry is in an increasingly cost-intensive and increasingly profitable environment, coupled with rising raw material prices and employee wages, resulting in increasingly fierce competition. Many small and medium-sized marketing methods low level, the phenomenon of serious product similarity, prominent contradiction between supply and demand.
Third, the lack of brand management Brand building has become the number one goal of most enterprises, but the result is not satisfactory. Some old brands because there is no timely adjustment strategy led to brand aging, and some new brands ignore the connotation of the brand building and brand maintenance, resulting in the brand has become a vague symbol. In addition, the Chinese underwear market does not exist a full range of brands: each underwear category has its own strong brand, in the same category, different regions often have different leading brands, different brands dominate the different regions of the market.
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