3.15 Downgraded to Online Shopping Market

All kinds of quality and counterfeit goods have caused the online shop to continue to be the cusp of social gambling. Online shops are mixed, and the public loves and hates. "3·15" again, people are asking: Is it really impossible to solve the problem of persistent illnesses in the online shop?

On the 11th, the Shanghai Bureau of Industry and Commerce conducted sampling inspections on 246 batches of bags, clothing, and small household appliances of the well-known e-commerce platform. 94 batches were found to be unqualified, and the failure rate was 38.2%. Even the so-called official website and flagship store are “very uninsurable”; the rate of online defective products is much higher than that of physical stores; safety indicators are frequently exposed.... behind the increasing scale of online shopping, all kinds of quality and counterfeit goods The online shop is constantly on the cusp of social slogans, and some e-commerce platforms are even known as "secondary goods distribution centers" and "fake safe havens."

Shops are mixed, and the public loves and hates. "3·15" again, people are asking: Is it really impossible to solve the problem of persistent illnesses in the online shop?

"Injury": Well-known e-commerce companies are almost spared

In the spot inspection of the Shanghai Municipal Administration for Industry and Commerce, Tmall, No. 1 shop, Jingdong, Gome, Suning and other famous e-commerce companies were almost spared. Many products appeared on the unqualified “list”.

According to the list of unqualified reporters, the unqualified rate of online shopping goods was higher than that of physical stores. Shanghai Industry and Commerce Bureau responsible person, on the market sampling of small household appliances, the failure rate of over 30%, of which sampling the United States and the United States online the highest failure rate of small appliances, spot checks 10 batches of 8 batches failed. "The rate of unqualified online shopping is obviously higher than that of physical stores, and the phenomenon of inconsistent advertising has also appeared frequently."

In the exposure problem, the safety index failed frequently. In the clothing sampling inspection, in addition to the common unqualified items such as color fastness, fiber content, and identification, there are new situations in which the safety indicators such as formaldehyde and ph value are exceeded. For example, "Inman" brand trousers sold on wheat line, the formaldehyde content is close to twice the national standard limit.

Even the official website of the product is not a qualified "safe store." The random inspection found that among the 32 batches of clothing sampling on the official website, 4 out of 7 batches were unqualified, and the failure rate was 21.9%, which was significantly higher than the 8.8% of last year. For example, a h&m down jacket sold on the official website is obviously unqualified.

It is worth noting that among the unqualified products, there are also some self-operated and branded flagship store products. The 41 batches of flagships in the sampling package were checked, and 27 batches were unqualified. According to relevant person in charge of the Shanghai Municipal Administration for Industry and Commerce, the spot inspection found that the unqualified rate of self-operated merchandise sold by JD.com, Suning.com, Dongfangcj, etc. was not low.

"Ask": Who is false enough to flood the market?

The sampling inspection revealed the tip of the iceberg of the quality of online shopping products. In recent years, the number of online shopping product quality complaints has been on the rise. In 2014, the number of online sales complaints handled by the Shanghai 12315 platform reached 38,000. The number of online shopping complaints in Sichuan in 2014 increased by 304% year-on-year, and Shenzhen online shopping complaints increased by 108.5%.

False and sub-products have now become the most concentrated issue of online shopping product quality complaints. At the same time, various fraudulent practices have become invisible to consumers, causing consumers to be “injured”. A person in the home appliance industry introduced that some online shopping products look like brands, prices, and physical stores are no different, but on some key components, "stealing work and reducing materials," such as changing the base from toughened glass to plastic, or narrowing the frame, etc., in order to save costs .

The online flagship store's promotional activities have also become a way for some businesses to take the opportunity to clear their inventory. An online clothing business said that many clothing and home textile products are used to clear inventory and flick products online. The phenomenon of false price cuts is also not uncommon. For example, clothes that were listed on the market in 2013 were changed to “new 2014 models”. After the label is sold, consumers find it difficult to tell.

It is worth noting that most of the commodities that were sampled are from well-known e-commerce companies, self-operated products, brand flagship stores or official websites, but the pass rate is still not high. The person in charge of the Shanghai Municipal Administration for Industry and Commerce stated that the results of spot inspections showed that some operators did not strictly control the quality of goods sold on the Internet, and related personnel lacked basic professional knowledge and measures to effectively avoid the sale of the problem goods.

In addition, some experts said that online business quality control capabilities are not as good as physical stores, do not rule out some e-commerce platforms are suspected of "flooding", especially for some of the more difficult licensing of luxury brands, often "close your eyes and one eye." , relax the review of suppliers.

At the same time, the lack of industry experience is also a common problem faced by e-commerce platforms. “E-commerce has a huge variety of goods, and many e-commerce companies are very young. The experience and channels are not as good as traditional retail giants. This is one of the main reasons for the frequent occurrence of quality problems,” said Cao Lei, Director of the China E-commerce Research Center. .

"Management": Clear Responsibility Traceable Source Records Integrity

Experts believe that no matter how the scale of online shopping grows, if we do not solve the phenomenon of fake goods and high defective rates, the online shopping market in China will be difficult to mature.

At present, it is legally determined to be more cautious as to how much responsibility the platform needs to bear in connection with counterfeiting, sales, and quality issues. Zhang Yanlai, an attorney with Zhejiang Jindao Law Firm, believes that the e-commerce platform is facing hundreds of millions of products, so it is necessary to determine whether it is true or not, quality, and huge amount of information.

Experts believe that if online shopping and sales are in the same situation, strict laws and regulations must be issued. Otherwise, it will be difficult to implement a spot check on the e-commerce platform. When it is necessary to clearly identify quality problems, what are the responsibilities of e-commerce, suppliers, and logistics providers?

In December 2014, the General Administration of Quality Supervision, Inspection and Quarantine issued the “Work Plan for Enhancing the Quality of Electronic Commerce Products” and stated that it will publish a number of e-commerce related standards and regulatory documents, and strive to ensure that by the end of 2016, the e-commerce product quality national supervision and inspection pass rate. Increase by 10%, of which product quality traceability has become one of the means.

Liu Chunquan, a senior partner of Shanghai Panyang Law Firm, suggested that on the one hand, e-commerce platform companies can establish a complete product quality traceability system based on the organization code and commodity bar code, so as to facilitate the tracing of the source and the investigation of the property. On the other hand, for e-commerce problems such as dishonesty, or the sale of defective products, it is possible to establish and improve credit reporting systems and include bad records in credit information systems.