BALALA Barra 2011 spring and summer new conference ended successfully

BALALA BALALA Company Profile Founded in 2001, BALALA is a dynamic apparel company integrating fashion design, production and sales. The company has become one of the most recognized companies in the industry with its precise market positioning, attractive brand image, excellent quality and reasonable price. After years of unremitting efforts, the company has set up an independent product development center, marketing service center, logistics supply center, and invested in Hubei Province to build a production base of Ba La Lai Industrial Park, which has achieved independent R&D, production and production of products. Supply and sales integration operation.

After launching the “BALALA” brand across the country in 2006, it has established more than 200 franchise stores in more than 20 provinces and cities across the country, and has been rated as “the most promising women's brand” in Humen, Guangdong Province. “Top Ten Apparel Brands” has become one of the fastest-growing women's wear brands in Humen in recent years. From 2007 to 2009, it successively won the “advanced quality and defensive reputation unit”. The honors of the brand also include:

☆ Famous Chinese Brands ☆ National apparel industry inspection-free products ☆ National “Quality, credit, service AAA-level member units”
☆ China Quality Credit Management Association's "advanced quality, Shou credibility" advanced unit

Balala's business philosophy
Based on the experience of international business chains, Balala pursues the pace of market changes, and the shorter the time from the design of fashion to the completion of sales guidance, the more able to grasp the market, emphasizing rapid design, rapid production, rapid shipment, and rapid updating. Responsive to the needs of the market, based on the original order style, try to add more styles that are closer to the trend. Take the business model of “small amounts of money and more”, according to the sales situation, continue to make up the best-selling models and introduce new models to complement the two.

Balala design concept
Concise, classic, casual, stylish, and other unique styles, with black and white ash, as the main colors, accompanied by the popular colors of red, yellow, and green in each season, with the trend of the design concept, through sensual, stylish, and exquisite expression techniques. As well as the unique shop space design art, to meet the needs of contemporary women to show their individuality, and to create a perfect fashion concept for women with modern tastes. As a representative of popular women's wear, Balala products perfectly represent European and American fashion, and become synonymous with popular fashion women's clothing brands with its unique charm.

Brand Positioning of Balala Fashion Brand Women
Balala Women Fashion advocates a simple lifestyle with leisure, fashion, conciseness, and elegance as its purpose. It forms a style of self and self-expression and personality, and meticulously expresses the perfect combination of individuality and restraint. Walking in the forefront of each season's most fashionable and stylish fashion brand. Balala Women's Brand is positioned between the ages of 20 and 38. Young women seeking freedom, self, fashion and personality will provide consumers with high-quality, comfortable products at a moderate price.

Balala Fashion Brand Women's Brand Management Form
Direct operating chain (or under the regulatory chain, referred to as RC), franchise chain (franchise franchising chain, referred to as FC), free chain (voluntary chain, referred to as VC) as the brand's operating form.
Balala's Branding Mission
1. Market - Become one of the best domestic and international fashion brands, and strive to become the leader of fashion brands. 2, customers - to make our clothing brand become the best choice for customers, people-oriented, customer first.
3, products - for franchising agents to provide excellent brand product design, production, sales services.