Many people like jewelry, but the jewelry and jade industry is a relatively strong industry, and many industries have little knowledge. The so-called interlaced like a mountain, some people like to listen to a lot of care, and go into the misunderstanding of buying jewelry. Today, the headline will come to check the misunderstandings of those people.
Mistakes in Jewelry Consumption: Origin of Superstition Jewelry
Case: Miss Zhang went to South Africa to send a business trip. I heard that South Africa is the most famous diamond producing area in the world. I feel that buying diamonds at the place of origin should be very cheap, and there are acquaintances, so I spent more than 20,000 yuan to buy one for myself. Divided diamonds, but no diamond certificate. After returning to China, Miss Zhang sent the diamonds to the National Inspection Center for testing. The result was a P-grade and the color level was not high. The price of 20,000 yuan is much more expensive than domestic similar products.
Nowadays, many people use the out-of-tolerance, travel opportunities, and the jewellery and jade origins or the distribution of jewellery, because they believe that they can buy bargains at the place of origin. If you go to Xinjiang to buy Hetian jade, go to South Africa to buy diamonds, go to Brazil to buy colored stones, go to Myanmar to buy jade and so on.
In fact, the jewelry bought in these places is not the cheapest, and even more expensive than the normal market price, and a considerable part of it is manually processed or counterfeited.
Why is this happening? Because the consumer completely forgot:
First of all, the ability of ordinary consumers to identify jewelry is extremely limited;
Second, ordinary consumers know very little about the jewellery market.
These two points determine that consumers can scouring the cheap and good baby in the jewelry production or distribution center, the probability is very low.
Jewelry consumption misunderstanding 2: As long as you invest in jewelry, you must make money
Case: Aunt Wang went to Yunnan to buy a jade bracelet, which was tested as an untreated natural jade. Aunt Wang repeatedly asked if it was a cargo. After receiving a positive answer, he was very excited. He said loudly: "Make big money!"
It turned out that she thought that the E, B and C goods of Emerald represent the grade of jade, and the higher the level, the more valuable. Jade's A, B, and C goods do not represent grades, but represent whether they have been manually processed. They are the common name for these kinds of jadeites.
If there is no artificially treated jade, commonly known as A goods; after bleaching, filling the jade commonly known as B goods; dyed jade commonly known as C goods; after dyeing, bleaching, filling treatment of jade commonly known as B + C goods.
Moreover, even if you buy A goods, you buy bricks with poor foundation, and it is basically impossible to make money. Although the price of jadeite has skyrocketed in recent years, the price of low-end jadeite is still very stable, and the possibility of value-adding is not great.
In jewelry stores, I often hear shopping guides and consumers say that buying gold jewelry is good, and value preservation is equal to saving money. In fact, gold jewelry is not the same as gold, which contains many aspects such as raw materials, process, labor costs, etc., much higher than the price of gold itself. When the price of gold rises, the price of jewellery will immediately rise; when the price of gold falls, jewelers will not slash the price of jewellery for profit, but will lag much. Therefore, gold jewelry is only suitable for wearing or collecting, and can not be used as an investment.
In addition, the purchase of jewellery is not only for the preservation of value, but also to beautify life, especially when buying jewellery with inlaid jewellery, it is even more difficult to pursue full gold, and the performance of jewel jewellery with K gold and rose gold is ideal.
Misunderstanding of Jewelry Consumption: In the folk, the stalls can be "Taobao, leaking"
Case: Mr. Li is employed by the boss of a real estate company. He usually buys some antique furniture, ancient porcelain calligraphy and painting, antique jade and other old goods in the rural areas to enrich the boss's private collection. During a 3.15 free testing activity, Mr. Li sent a total of more than ten pieces of jade bracelets from the folk collection, jade, and the test results were all fake, each with dyed quartzite, jade B+C goods (dyed, Bleaching, filling), glass, plastic, etc.
In these years, based on the idea that “good things are hidden in the private sectorâ€, this kind of private acquisition behavior is increasing. This kind of behavior requires the acquirer to have very good knowledge and eyesight. Facts have also proved that with the growing popularity of folk collections, the ancient jade technology has become increasingly mature and has formed a complete industrial chain.
Moreover, in today's developed information technology, it is almost impossible for wine to be afraid of the deep alleys. As long as there is such a little news, many people will also be tempted by the wind. No matter how good, you can't hide it.
Misunderstanding of Jewelry Consumption: The Perfection of Jewelry Texture
Case: Mr. Zhang’s family came to the mall with three angers and said that they would return the goods. It turned out that Mr. Zhang’s daughter went to the mall to buy a 0.13 carat diamond ring. The price was not high, only 2,000 yuan. But when I got home, I found a small black spot in the diamond, and the more I saw it, the more obvious I was. I complained that I didn’t pay attention when I bought it. A friend who knows how to do it tells them that this diamond is a garbage drill and is simply a substandard product. So a family of three went to the mall to make sense. The mall could not convince them, so they turned to the experts of the National Inspection Center for help. After testing, this diamond is not a waste drill, not a substandard product, and the mall presents the gem identification certificate issued by the National Inspection Center. The certificate has the level of promised diamonds. After patient interpretation and mediation by professional and technical personnel, the two parties finally reached a settlement.
Many consumers don't like the jewels inside their jewels. They think that this is not perfect. Therefore, when choosing jewelry, be cautious, lest you buy jewelry with a trace of impurities or very fine cracks inside. In fact, natural jewellery and jade will inevitably have some defects of one kind or another. As long as it does not affect the external beauty of jewellery and does not affect the durability of jewellery, it is not a big problem.
For example, ruby ​​and emerald are almost impossible to buy inside without any flaws. On the contrary, there are some natural growth phenomena inside, which can reflect the natural attributes of jewelry. Even some natural inclusions can give gemstones an unparalleled beauty that greatly enhances their value. Such as cat eye effect, star effect, etc. are formed in this way.
Jewelry consumption misunderstanding five: jewelry is a luxury, we can not afford
In the eyes of ordinary people, jewellery is a luxury, and people who do not have the financial ability cannot afford it. In fact, there are high, medium and low grades of jewellery, and the price difference is also very large. China's jewelry market is still dominated by medium and low-end jewellery consumption, and individuals can purchase suitable jewellery according to their own economic strength.
Jewelry consumption misunderstanding six: high quality jewelry can be purchased at low prices
Some consumers don't know the true value of certain jewellery and often want to buy high quality jewellery at a lower price. This is actually impossible at all. Some businessmen use the consumer's mentality to sell counterfeit fakes at low prices, so when buying jewelry, you must buy a reputable jewelry company's products. The most important thing is that you should not buy jewellery and cheap.
Mistakes in Jewelry Consumption: Gems are hard and not afraid of bumps
Generally, a gem is indeed harder than ordinary stone, but this does not mean that it is not afraid of falling. The hardness of a gemstone is determined by its resistance to scratching. However, the key to easy cracking is determined by its toughness. The higher the hardness of many gemstones, the smaller the toughness is, so the more easily it is broken.
Mistakes in Jewelry Consumption: Jewelry belongs to the "Three Guarantees" range
Many people think that the jewelry I bought at such a high price should be within the scope of “three guarantees†and can be returned and exchanged at any time. In fact, jewelry and other goods are not the same, can not be returned at any time, only a few cities have introduced the "three guarantees" policy of jewelry. Under normal circumstances, in the case of precious metal gold jewelry, if the jewelry to be sold is to be exchanged, it is necessary to depreciate the old jewelry, deduct the depreciation fee, and then replace it.觅 jewellery promises no reason to return for seven days, lifetime maintenance.
Jewelry consumption misunderstanding nine: blind pursuit of pure natural untreated jewelry
Colored stones are becoming an increasingly scarce commodity. The colorful diamonds you see in jewelry stores, such as rubies, emeralds, and sapphires, are mostly synthesized by techniques such as heating and oiling to make them look more dazzling. In fact, this is no big deal. It is completely acceptable in the case of reasonable prices, and it is recognized in the jewelry industry for the heat treatment.
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