Chen Dapeng: Fashion Park Supports the Construction of a Strong Country

Interview with Chen Dapeng, Vice Chairman of China Textile Industry Federation and Executive Vice Chairman of China Garment Association

 

Why does the China Garment Association create a "fashion park"? What mission does it carry? It can also provide support for the transformation and upgrading of China's garment manufacturing industry? [Reporter] The reporter interviewed Chen Dapeng, vice president of the China National Textile and Apparel Council and executive vice president of the China National Garment Association, to elaborate on the “fashion garden” platform, develop the environment and look forward to building a strong country.  

Reporter: Why does the China Garment Association create a platform for “fashion parks”?

Chen Dapeng: Since the establishment of the People's Republic of China, especially since the reform and opening up, China's garment manufacturing industry has continued to develop rapidly. It has established a complete and independent industrial chain system and supports the status as a "big clothing nation." However, compared with the world's advanced level, China's garment industry is still large but not strong, and there is a clear gap in independent innovation capability, resource utilization efficiency, industrial structure level, informationization level, and quality and efficiency. In recent years, the global textile and garment industry has undergone a major adjustment in the competitive landscape. Developed countries have implemented the "reindustrialization" strategy and reshaped the new competitive advantages in the manufacturing industry. Some developing countries are also accelerating their planning and layout and actively participate in the global garment manufacturing industry. , To undertake industrial transfer. China's garment manufacturing industry faces the severe challenge of “two-way squeeze”. We must look at the world, step up strategic deployment, focus on building a manufacturing powerhouse, consolidate our efforts, and challenge ourselves as opportunities to seize a new round of competition and commanding heights in the global garment manufacturing industry.

At the same time, a new round of scientific and technological revolutions and industrial changes are on the rise. Digital manufacturing has become an important part of the new round of industrial revolution. Rapid developments in emerging and cutting-edge technologies such as big data, cloud computing, robotics, and intelligent manufacturing are triggering far-reaching industries. Changes, the formation of new modes of production, industrial forms, business models and economic growth points, provide new opportunities and new opportunities for China's garment manufacturing industry to transform, upgrade and innovate. At the two national conferences in 2016, “Made in China 2025” rose to a national strategy, which puts new demands on China's garment manufacturing industry in transition and gives new impetus to it.

China's garment industry must firmly grasp this important historical opportunity, closely focus on the new positioning of “science, technology, fashion, and green” industries, promote the development of manufacturing innovation as the theme, improve quality and efficiency as the center, and strengthen collaborative innovation capabilities. Raise the level of comprehensive integration, nurture a manufacturing culture with Chinese characteristics, accelerate the transformation and upgrading of garment manufacturing, and strive to achieve the transformation of Chinese manufacturing into China. The transformation of China’s speed to Chinese quality, the transformation of Chinese products to Chinese brands, and the construction of China’s A manufacturing powerhouse that leads the development of the world's garment manufacturing industry.

Analyze the challenges and opportunities of the global competitive landscape, and welcome the reintegration of the garment manufacturing industry. The China Garment Association decided to build a “fashion garden” platform with the core of China’s outstanding garment manufacturers and build a strategic high-quality apparel manufacturing ecosystem.

Reporter: What is the orientation of "fashion park"? What features does it have?

Chen Dapeng: "Fashion Park" is initiated by the China Garment Association and is based on an integrated value platform established by outstanding apparel manufacturers representing the advanced productivity and innovative power of the Chinese garment industry with the functions of annual image promotion, business matchmaking, and resource links. It gathers the "national team" of China's garment quality manufacturing enterprises for 40 years of reform and opening up, shows the cohesion and creativity of China's garment manufacturing industry, and builds an "innovation demonstration base" in the manufacturing field of China's garment industry. It aims to effectively promote the exchange and cooperation between high-quality manufacturers and buyers in China's garment industry, guide the collaborative innovation of upstream and downstream companies in the industry chain, enhance product R&D and design capabilities, and form a high-quality manufacturing ecosystem in China's apparel; promote the digitalization, networking, and intelligence of Chinese garment manufacturing companies. The development will promote the quality change, efficiency change, and power change of manufacturing companies, earnestly improve their core competitiveness and sustainable development capabilities, support and lead the high-quality development of China's garment industry, and lay a solid foundation for the construction of a “manufacturing power”.

 

Reporter: Why did the “fashion park” choose to settle in Anting Town, Jiading District, Shanghai?

Dapeng Chen: Whether it is the market space and business model of fashion consumption, or the concentration of resources for fashion talent, R&D, media, science and technology, culture and arts, education, logistics and other industrial chain resources, Shanghai has a unique position as a global highland development industry. The advantages, therefore, have attracted a large number of influential local fashion brands, 90% of the world's top brands settled, and become the meeting point for the release of fashion exhibitions and fashion trends. At the same time, Shanghai has a good location advantage and forms effective cooperation and cooperation with China's textile and clothing industry clusters such as Jiangsu and Zhejiang.

"Fashion Park" settled in Anting Town, Jiading District, Shanghai, on the one hand, it can reduce the overall cost of entering the park, and on the other hand, it will quickly and more effectively understand the changes in consumption, trends, and business needs. It is easy to find high-quality partners in the supply chain, build a supply chain system of collaborative innovation and rapid response, and create high-quality products that are more in line with market demand, so as to better serve brand enterprises.

 

Reporter: What are the criteria for choosing a company?

Dapeng Chen: In the new era, Chinese garment manufacturers must not only learn the "skills" but also realize the essence of "Taoism." Manufacturing is the foundation of a country. Manufacturers stationed in the “fashion park” must first have a sense of responsibility and mission. Because the “fashion park” is built not only for manufacturing companies to obtain their own profit, development, but also to help the country's economic development and participate in global market competition, and continue to enhance the "Made in China" comprehensive strength.

To this end, the “Stylish Works Park” will establish a review committee with industry experts, brand supply chain directors, and leading manufacturing entrepreneurs as its core, formulate a scientific and standardized access system, and conduct classified assessments for the settled manufacturers. In addition to auditing the basic information of the park's production scale, good product category, R&D design capability, service brand nature, delivery time, quality control, etc., the company also audited the company's integrity, industry self-discipline, and social responsibility, etc. And field inspection factory inspection. Manufacturers who have passed the audit will automatically enter the "China Garment Outstanding Manufacturers Alliance" initiated by the China Garment Association to jointly analyze the policy economic environment, discuss industry trends, opportunities for enterprise development and development models, share excellent management concepts and practical experiences, and help each other. Grow up, and present a new image of China's apparel quality manufacturer brand in China's garment industry and international arena.

Integrity is the basis of business operations and an essential element for the industry to build a good supply chain ecosystem. In the operation stage, “Fashion Park” will build a credit database of Chinese apparel manufacturers and purchasers, establish and improve the dynamic evaluation mechanism and disclosure mechanism of corporate credit, minimize the information asymmetry between the two parties in the market, and promote the sustainability of the Chinese clothing supply chain. Integrity operation is based on the principle of “joint discussion, co-construction, and sharing” to create a supply chain that changes “man ruled” to “rule of law.”

Reporter: What kind of services will the "Fashion Park" provide to the park's manufacturing enterprises? What measures are taken to promote the transformation and upgrading of garment manufacturing?

Chen Dapeng: In the future, the creation of "fashion craft park" will become an important task for the China Garment Association to promote manufacturing upgrade. The association will implement the scientific concept of development, formulate long-term development plans, establish a professional operation team, and integrate high-quality industrial resources. Build a system service system, and enter the park's manufacturers from multiple angles, all-round, and systematic services.

In promoting business matchmaking, the “Stylish Works Park” will rely on the rich resources of the China Garment Association, inviting domestic and foreign apparel companies, buyers and quality dealers to create high-standard, high-density docking events for supply and demand, and organizing the park’s annual exhibition. Hold fashion fairs, effectively link supply and demand resources; regularly organize settled enterprises to visit the major apparel industry clusters and major apparel brand companies in the country to inspect and dock, and actively promote high-quality manufacturing enterprises that have settled in the parks; carry out strategic deployments in key wholesale markets across the country to attract Wholesale market orders and e-commerce brand orders.

In the linking of industrial resources, the "Stylish Works Park" will introduce a group of specialized and open clothing designers and design studios, build and improve the innovative design ecosystem, improve the innovative design capabilities of the manufacturing enterprises in the park, and achieve design aggregation. , Commodity realization, link manufacturers, market transformation process; regular domestic and international fashion design exchange exhibition, fashion trends conference, salon, training lectures and other activities. At the same time, carry out professional services such as inspection and testing, quality certification, and talent training.

In terms of deep integration between the two, the “fashion park” will promote the integrated integration of emerging technologies such as Internet, cloud computing, and big data in the entire process and full industrial chain of manufacturing companies such as R&D, design, manufacturing, management, and sales services. Cultivate new production methods and comprehensively increase the level of intelligence in R&D, production, management and services of manufacturing companies. Promote manufacturing companies to develop new manufacturing models such as personalized customization, crowdsourcing design, and cloud manufacturing based on the Internet, promote the development of R&D, manufacturing, and industrial organization based on the dynamic perception of consumer demand, nurture intelligent monitoring, remote diagnosis management, and trace the entire industry chain New applications such as industrial Internet.

In the aspect of quality brand building, "Fashion Park" will carry out quality benchmarking and leading enterprise demonstration sharing and training activities, promote and enhance quality control technologies, and popularize advanced production management models and methods. Promote manufacturing companies to improve quality online monitoring, online control and product life cycle quality traceability. Actively promote low-carbonization, recycling, and intensive manufacturing to increase the efficiency of manufacturing resource utilization; strengthen green management throughout the product lifecycle, and strive to build an efficient, clean, low-carbon, cyclical green manufacturing system. Guide manufacturing enterprises to formulate a brand management system, increase brand added value and soft power, increase publicity and promotion efforts, and establish a good image of Chinese apparel manufacturing brands.

In advancing structural adjustment, the “Stylish Industrial Park” will promote strategic cooperation among enterprises in the park, cross-industry and cross-regional mergers and reorganizations, increase the scale and intensive management, and cultivate a group of manufacturing brand enterprises with strong core competitiveness; It is a professional, rapid-response, flexible manufacturing company with strong competitiveness, good growth, and specialization in market segments. Guide large enterprises and SMEs through a variety of methods such as professional division of labor, service outsourcing, and order production to establish collaborative relationships of collaborative innovation and win-win cooperation. Promoting the coordinated development of manufacturing companies' manufacturing and services, promoting business model innovation and business model innovation, and promoting the transition from production-oriented manufacturing to service-based manufacturing, from providing products to providing total solutions.  

Author: Ji Ming  

Fashion Park·Introduction

Located in the international fashion capital - Shanghai Jiading Anting's fashion park is initiated by the China Garment Association, relying on the excellent clothing manufacturing enterprises representing the Chinese garment industry's advanced productivity and innovation, with annual image promotion, business matchmaking, and resources. Integrated value platform for links and other functions. Fashion Park is an alliance of excellent manufacturers in the Chinese garment industry and is a platform for the exhibition of high-quality garment manufacturing factories in China.

â–  "Innovation Demonstration Base" in the manufacturing sector of China's apparel industry

â–  20000 square meters

Gather more than 200 quality garment manufacturers in China

â–  1 fashion art space

Create an Innovation Engine for China's Textile and Garment Industry

â–  2 core display functional areas

Gathers the best single product resources of the China Union of Outstanding Manufacturers of Apparel