CORONA set off a fashion marketing revolution - Guangdong's first ultra-thousand square meter fashion flagship store on the 25th
With the advent of Christmas, Guangdong Province, the first super-large fashion flagship store opened soon, the reporter once again came to Shenzhen Huaqiang North, personally feel CORONA Shenzhen Huaqiang flagship store "Just hold partly concealed," the elegance and Chinese Colorful appearance. The completion of the CORONA Shenzhen Huaqiang flagship store indicates that the advent of the era of China's fashion marketing reforms will make the Chinese fashion industry a comeback.
Thousands of shops are spectacular
The image of CORONA Shenzhen Huaqiang flagship store was designed by Hong Kong's famous design master Mr. Qiang Qiang. The store decoration was designed by renowned Hong Kong designer Mr. Lin Weiming. Both are based on the latest internationally popular colors and architectural styles, presenting a simple, elegant and smooth aesthetic. The completion of CORONA Shenzhen Huaqiang flagship store has created many of the most similar brands in the clothing industry in Guangdong Province and even the whole country.
- The largest store area. The flagship store covers an area of ​​more than 1,000 square meters. The exterior image of the store is integrated with the whole building of the Manhattan Times Square. The transparent layout, the separation of colors, and the display of art make the flagship store look spectacular.
——The latest business philosophy. The introduction of fashion and art concepts is subtly integrated into the business climate to adapt to the diversified consumer trends of modern life.
- The strongest marketing model. Combining the most practical marketing mix in other industries, we truly “customer-centric†and provide personalized services to meet the deep needs of customers.
- The largest product variety. The store showcases thousands of fashion collections, CORONA B&W in black and white and CORONA COLOUR in colorful, with an assortment of accessories that are overwhelming.
- The highest level of service. The flagship store slogans "five-star service, three-star price" service slogans, all sales staff have been trained in five-star hotel-style service and shopping guide skills.
Personalized marketing model
By setting up such a large store, CORONA not only provides customers with a good shopping environment, but also provides many personalized services to meet the full range of customer needs and in-depth needs, so as to create a brand new and highly personalized brand flagship store Marketing model.
- Clothing consumption "one stop." The CORONA flagship store is a large-scale, 1,000-square-meter shop. In addition to supporting the supreme brand image of the brand, the CORONA flagship store is able to comfortably display the thousands of models of CORONA B&W, CORONA COLOUR, and the thousands of fashion, packaging, footwear, and bags. Various accessories, such as scarves, glasses, belts, and silver ornaments, enable customers to realize “one-stop shopping†in the store.
- Perfect combination of fashion, art and business atmosphere. The flagship store has been designed with full consideration of the various needs of customers during shopping, such as tired to sit down for a drink, rest for a while, look around you can also see something unique, so that the tired body and mind get a moment to ease , At the same time bring joy and association. Therefore, CORONA has a coffee lounge in the store, a symbolic sculpture area designed by Hong Kong's famous sculptor Shi Deyan, and irregularly holds a variety of calligraphy, painting, and photography exhibitions to perfectly integrate fashion, art and business atmosphere. Customer diversification in spiritual needs.
- Personalized services meet the deep needs of customers. For example, the first company to learn the sales method of the home appliance industry, the implementation of home delivery services to clothing; the first introduction of fashion designers to serve as a full-time image consultant, to provide customers with free personal image creation of professional consulting services; to develop tailor-made business to customers Fancy styles can be redesigned and produced if there are special needs. Five-star service is provided. All sales staff are trained through the star hotel to ensure professionalism of the service profession, and due to popularization of product price positioning. , so customers can easily get value for money.
- A sound operating system is conducive to the rapid expansion of the market. At present, with all the personnel of the flagship store in place, the training work is in full swing, including a series of related systems such as brand concept, service tenet, operation process, VI system, and corporate culture. Compared with previous franchise operations, the system is further refined and improved, and management and control are further strengthened. CORONA will increase the market execution and facilitate the rapid replication of franchisees, thus accelerating the brand's market expansion.
The artistic sculpture of the beautiful and beautiful sculptor Shi Deyan completed a commercial design certificate course at the Hong Kong Freshman School of Design in 1995. After that, he completed an art education certificate from the University of Liverpool in the United Kingdom in 1996. In 2001 and 2004, he received a Bachelor of Arts and Master of Arts degree from Royal Melbourne Institute of Technology. Since 1995, Shi has participated in many local and overseas exhibitions, including the “Hong Kong Biennale†(2001), “A New Era: Contemporary Art and Reshaping†(2001) and “Yuehang Bridge: Canada and "Hong Kong Art Exhibition" (2002), Korea's "Asian International Art Exhibition" (2002), and Japan's "Asian Beauty Asian International Art Exhibition" (2004). In 2003, Shi Shi held several personal exhibitions, including "Shi Deyan's Individual Works Exhibition" and "Shi Deyan Installation Art Exhibition". Now engaged in design and artistic creation.
Shi Deyan's work directly reflects her thoughts on things. Looking at her works, you can learn from the inextricable clues about the artist himself. Many of the hidden symbols in the work express her views on various issues such as gender, inequality and discrimination. Each of her installations is a twists and turns story, tells her own experience with other women, and implies her hope for a better world.