For the first time, organize the organizer separately

There are many criteria for evaluating the influence of an exhibition and whether it will be upgraded or not. This can be the expansion of booth area, the increase of exhibitors, or the high degree of attention paid by professional buyers. There is one sign that does not need too much data to prove the soft power of an exhibition – stand alone. The 2014 China International Industrial Textiles and Nonwovens Exhibition will be held from September 24th to 26th at the Shanghai New International Expo Center. Unlike the fabric exhibitions of previous years and October, this year will be the first time that the exhibition will be held separately. exhibition.

The rapid development of the industry coupled with the brand image of the exhibition over the years has laid a solid foundation for the exhibition of industrial textiles. "After 25 years of development, China International Industrial Textiles and Nonwovens Exhibition has become Asia's largest professional exhibition with international influence. With the ever-increasing scale of the exhibition, brand awareness has been continuously improved. It is beneficial to set up an independent exhibition to establish an international presence. The brand image of the exhibition.” Liang Pengcheng, secretary-general of the China Textile Promotion Subcommittee, said with confidence.

According to reports, this year's exhibition area reached a record high, reaching 35,000 square meters, and nearly 500 exhibiting companies, an increase of 40% over the previous year. Exhibitors include a variety of fields including technology and machinery, shuttle weaving and knitting fabrics, nonwovens, coated fabrics, composite fabrics, bonding (surface and bonding technology), and fibers and yarns. This exhibition will occupy three exhibition halls of Shanghai New International Expo Center, among which E7 is an overseas hall. French companies will appear for the first time in the form of a group exhibition.

“At present, the recruitment and exhibition work has entered the final stage, and leading industry companies have all participated in the exhibition: Hengtian Group, Beijing Textile Control, Shanghai Textile Control, Guxiandao, Betford, Hailide, and Meiya have all exhibited in large-scale bare space booths. In addition, Suining clusters and rooftop clusters will bring cluster enterprises to debut at this exhibition," said Liang Pengcheng.

At present, the preparatory work for the exhibition is steadily underway. The organizers have entered the stage of drawing plans, making and mailing invitations for visitors, inviting professional buyers, and expanding investment channels. It is expected that the number of professional visitors will reach more than 15,000.

Separately organizing exhibitions puts higher demands on the organization of the audience. “This is both an opportunity and a challenge for us. It is more difficult for us to hold separate exhibitions to invite visitors, but the audience that we invite is also more targeted.” With the accumulation of audience groups, Xie Bing, Deputy Secretary General of the Textile Industry Sub-Council of the China Council for the Promotion of International Trade, is full of confidence in the exhibition.

In addition to the traditional invitations in the forms of mail, email, and text messaging, the organizers added electronic and new media methods such as Weibo and Wechat to this year to enhance the accuracy of the audience invitation. Xie Bing said that strengthening the cooperation with local governments and associations is also one of the focuses of the organizers' investment promotion this year. At present, there are 14 local associations that are assisting in the professional buyers' invitations from raw materials to application fields, especially downstream of the industrial chain. Focused clusters.

Professional exhibition is not only a trading platform, but also a leading indicator for the development of the industry. During this exhibition, a series of product demonstrations and technical exchanges will still be the most attractive aspect. The Innovation Products/Technology Display Area, the 2014 China Industrial Textiles Industry Awards and the 2014 China International Nonwoven Fabrics Conference have become a top priority.

“This year's exhibition will continue to open up 'innovative products/technical display areas' at special locations on the show floor. After we opened this area in the last exhibition, both exhibitors and on-site spectators gave high marks and innovative displays. The district will physically display all aspects of industrial textiles, giving viewers more direct 'on-the-spot arguments', and promoting the social awareness of industrial textiles in the form of science popularization.” Liang Pengcheng said that following the display area’s good results received in the previous session, The gold content of this year's innovative technology exhibition area will be greatly increased, and the review of the exhibits will be added. Not only does the audience have a clearer understanding of the final application of industrial textiles, it can also facilitate buyers to directly contact the exhibitors through the displayed products and truly allow the exhibition to function as a trading platform.