GXG Partners with Its Brand to Launch 2018 Spring/Summer New Advertising Vision

GXG teamed up with GXG, gxg jeans, gxg kids, movbain, Yatlas, and LOVEMORE, the six brands, and two vertical brands, GXG UNDERWEAR and GXG FOOTWEAR, to jointly vocalize, keep on exploring, and constantly challenge themselves. It opened in 2018. "Oriental arguments" that can affect Chinese fashion. In the GXG 2018 series of new advertisements for the Spring/Summer series, the brand invited the cutting-edge fashion photographer SHXPIR to display the latest series of “Oriental arguments”, which also perfectly presented the charm of the perfect combination of trend culture and Chinese fashion. SHXPIR is the designated Queen's photographer of Brandy, a famous New York singer. He also worked with Gao Yuanyuan, He Sui and other stars and supermodels, and was well received at home and abroad.

GXG new series Under the lens of SHXPIR, young models are full of natural charm, do not add too much modification, and fit perfectly with their clothing. They have wonderful interpretations of the personality styles that young people have, mix and match costumes, and make fashion easy and arbitrary. An unobtrusive pair of eyeglasses, a pair of oversized earrings, an elegant bow tie, irregular tassels, and garden prints... all without exception underscored the naturally natural attitude.

The advertising visual blockbuster has been implanted in China's garden concept, bamboo forest, pine and cypress, flowers, wood carvings, etc., as if people are placed in poetic. These are different from the traditional Chinese elements and have a stronger sense of art. Joining such a super era of integration of Chinese and Western styles, the brand image has been upgraded and transformed, taking Hi-end's big-name sense as the main positioning, grasping the details of clothing, the essence, Tailoring, etc., is the main embodiment of the entire series.

GXG is no longer a single, boring Chinese brand, but a blend of fashion and international brands that mixes Mix and Chic. Today, GXG is becoming younger and more dynamic, expressing the millennial fashion attitude. 2018 is a brand-new departure, creating an "Oriental tone" that belongs to the Chinese people's own fashion attitude and feelings!