Contrary to the brand behavior of traditional high-end women's shoes brand that is cautious in expansion or channel reduction, some fast fashion shoes brands represented by E.MASA YiMansha have ushered in a market opportunity for brand transformation breakthrough. It is understood that in 2014 the Italian fast fashion shoes brand E.MASA Yi Mansha not only conducted a comprehensive brand upgrade transformation, the brand image of the new SI terminal flowering everywhere, in September this year is strongly settled in China's second-tier cities Xiamen Wanda, Paris spring , Tiger City, Parkway and other large Shooping Mall, the mainstream department stores, dark horse stature is evident. E.MASA Iraqi Mans shoes Xiamen spring department store in Paris Monopoly E.MASA Iraqi Mans shoes Xiamen spring department store in Xiamen Monopoly reporter visited the shopping malls in Xiamen found that the brand where the department stores are bustling shopping district in Xiamen, next to the train station Is the first high-end department store in Fujian and is located in the most prosperous commercial area in Xiamen. It is a modernized, comprehensive, fashionable and high-quality international shopping mall. In the vicinity of Xiahe Road, Parkway is also a strong local department store; Xiamen Jimei Wanda, adjacent to Jimei University, radiation around the 200,000 teachers and students, with Wanda Plaza influence, is the new development of shopping district; Tiger City is located in Siming Road and the " Daming Street "one of the intersection of Zhongshan Road, Xiamen is the busiest pedestrian zone. E.MASA YiMansha shoes Xiamen Jimei Wanda Monopoly E.MASA Yi Mansha brand new store to take the image of "Jane European home improvement style," the store can clearly feel Jane European home atmosphere, many simple European lines and culture Props into, with its "Italian-style fashion shoes brand," indeed positioning, and other women's shoes brand of modern urban style also have significant differences, the brand monopoly this strong stationed in Xiamen's mainstream business district, but also illustrates its brand development Determination. E.MASA Iraqi men's shoes, Zhongshan Road, Xiamen City, monopoly E.MASA Iraqi men's women's shoes, Xiamen, Xiamen Wo Road in Minhui Monopoly industry sources said the mall is still the domestic high-end women's brand of major sales channels to High-end brands such as BeLLE, STACCATO, Tata, teemix and other mid- and high-end brands, including Saturday, Thousands of Baidu and Daphne, represented by Belle International, the women's footwear oligarch, have basically monopolized the high-end market of women's shoes and the large number of department stores. Fast fashion shoes, there are more shopping malls and stores coexist in the phenomenon of presence, stationed in major cities in the second and second tier cities shopping malls, department stores are very few, E.MASA Imantan act really make people see the female Shoes brand rising star strength and courage, so that the shoes market increased a lot of confidence.
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