Jiangnan Buyi Brand flagship store displayed in the name of LOFT
Jiangnan Buyi is a well-known clothing brand in China. Their clothing design combines nationality with big fashion and highlights brand features. The store's display is also a wonderful one, especially their flagship store in Hangzhou, the entire store and costumes together, become a street can not miss the scenery.
The designer of the landscape is Li Ming of Jiangnan. He described the history of the design of the flagship store as an understatement: because of his lack of color, he did not have the opportunity to study architecture in China. He studied architecture in Paris for a few years, but he had no chance to come back. Let's make such a play here.
When it comes to the source of inspiration for flagship store design, the designer has his own ideas: the trend of design is always to balance the harmony and creativity. We take harmony as the highest level, but if we take harmony as the design direction, we Often will not work. Since we have not had wisdom yet, we can only diligently create it. Harmony originally had some fates. It was a sudden arrival of silence, and intense creation would suddenly be frozen by it, so creation did not need to wait for it.
The basis of display is clothing, so the first mentioned is the design of clothing. In the past two or three years, Jiangnan Puyi has not developed his own designs under the narrow national characteristics. Instead, he has learned as much as possible about everything that has happened in the world, entered the big system, and made a real sense of costume design. After a period of time, the entire design team began to promote creativity, equating it to its own vitality. In response to this, the overall design of the flagship store is also expressing infinite creativity. The designer chose LOFT. LOFT is a very broad symbol. Under the laws of naturalism, it can be used in many directions.
Most of the walls and roofs in the store are archetypes of reinforced concrete. Even the walls that were whitewashed are deliberately left untouched and reflect the spirit of LOFT. Designers used a lot of fiberboard and natural steel decoration, fiberboard without texture, can confuse the vision, create a sense of volume. Shaped steel lines and strength meet the functional and visual requirements. Because of the insensitivity to color, the designer did not work hard at the colors. However, the elements of the store itself showed more space for the clothing, avoiding distracting guests and masking the gorgeousness of the clothing. LOFT tends to give people a dark, gloomy feeling, so the lights in the store have chosen higher configurations.
A large area of ​​floor-to-ceiling windows gives the windows a very good indication of the natural conditions. Jiangnan chooses a model with no heads and features. It seems that metaphorically everyone can wear the clothing of the south of the Yangtze River. The clothing itself is a special feature and does not require extra decorations. The backdrop of the backdrop behind the model separates the shop from the window, not completely obstructing the view, and adds more mystery to attract guests into the store.
The clothing in the store is suspended, and the goods are hung on a high shelf by a string of ropes. One of the advantages of this design is that customers can turn over their clothes arbitrarily without having to remove the goods. See the front, side, and back of the garment. This also makes the store flat display is not much, only a few pieces of characteristic clothing slightly decorated. Most garments are distributed on various shelves in an orderly manner through the distinction between colors and styles.
In addition to these most basic displays, the details of the flagship store are also surprising. For example, the fitting room, which is easily overlooked, is particularly prominent in Jiangnan Puyi’s flagship store, not to mention the uniqueness of the model. The door and lock of the clothes room are enough for the tester to play for a long time. The symbols and letters drawn on the cement walls and the easels placed at the corners reveal the brand's artistic temperament.
Jiangnan Puyi has a special display group. The flagship store and each storefront are co-operated by the display group and other departments. Each month, the display will be updated. There will be a big change in each season. "A brand advocating a new brand, its display may be better done, new, can do the final integration." The designer said. As for the future development direction of Jiangnan Fuyi's display design, Li Ming used a sentence to tell the truth: "Our display is to see the changes in the world's current trends and make every effort to make our own expression."
The designer of the landscape is Li Ming of Jiangnan. He described the history of the design of the flagship store as an understatement: because of his lack of color, he did not have the opportunity to study architecture in China. He studied architecture in Paris for a few years, but he had no chance to come back. Let's make such a play here.
When it comes to the source of inspiration for flagship store design, the designer has his own ideas: the trend of design is always to balance the harmony and creativity. We take harmony as the highest level, but if we take harmony as the design direction, we Often will not work. Since we have not had wisdom yet, we can only diligently create it. Harmony originally had some fates. It was a sudden arrival of silence, and intense creation would suddenly be frozen by it, so creation did not need to wait for it.
The basis of display is clothing, so the first mentioned is the design of clothing. In the past two or three years, Jiangnan Puyi has not developed his own designs under the narrow national characteristics. Instead, he has learned as much as possible about everything that has happened in the world, entered the big system, and made a real sense of costume design. After a period of time, the entire design team began to promote creativity, equating it to its own vitality. In response to this, the overall design of the flagship store is also expressing infinite creativity. The designer chose LOFT. LOFT is a very broad symbol. Under the laws of naturalism, it can be used in many directions.
Most of the walls and roofs in the store are archetypes of reinforced concrete. Even the walls that were whitewashed are deliberately left untouched and reflect the spirit of LOFT. Designers used a lot of fiberboard and natural steel decoration, fiberboard without texture, can confuse the vision, create a sense of volume. Shaped steel lines and strength meet the functional and visual requirements. Because of the insensitivity to color, the designer did not work hard at the colors. However, the elements of the store itself showed more space for the clothing, avoiding distracting guests and masking the gorgeousness of the clothing. LOFT tends to give people a dark, gloomy feeling, so the lights in the store have chosen higher configurations.
A large area of ​​floor-to-ceiling windows gives the windows a very good indication of the natural conditions. Jiangnan chooses a model with no heads and features. It seems that metaphorically everyone can wear the clothing of the south of the Yangtze River. The clothing itself is a special feature and does not require extra decorations. The backdrop of the backdrop behind the model separates the shop from the window, not completely obstructing the view, and adds more mystery to attract guests into the store.
The clothing in the store is suspended, and the goods are hung on a high shelf by a string of ropes. One of the advantages of this design is that customers can turn over their clothes arbitrarily without having to remove the goods. See the front, side, and back of the garment. This also makes the store flat display is not much, only a few pieces of characteristic clothing slightly decorated. Most garments are distributed on various shelves in an orderly manner through the distinction between colors and styles.
In addition to these most basic displays, the details of the flagship store are also surprising. For example, the fitting room, which is easily overlooked, is particularly prominent in Jiangnan Puyi’s flagship store, not to mention the uniqueness of the model. The door and lock of the clothes room are enough for the tester to play for a long time. The symbols and letters drawn on the cement walls and the easels placed at the corners reveal the brand's artistic temperament.
Jiangnan Puyi has a special display group. The flagship store and each storefront are co-operated by the display group and other departments. Each month, the display will be updated. There will be a big change in each season. "A brand advocating a new brand, its display may be better done, new, can do the final integration." The designer said. As for the future development direction of Jiangnan Fuyi's display design, Li Ming used a sentence to tell the truth: "Our display is to see the changes in the world's current trends and make every effort to make our own expression."
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