On October 21st, “Jin Rong• The First Zhengzhou Fashion Buyers' Festival†was grandly opened in Zhengzhou Jinrong International Textile City. The event was jointly sponsored by Zhengzhou Garment Association and Jinrong International Textile City. It was hosted by Beijing Fashion Consulting Co., Ltd., Zhengzhou Zhongtu Culture Media Company and Butterfly Network. The event attracted local fashion brands from South Korea, Guangzhou, Shenzhen, Beijing, Shanghai, Hangzhou, Chongqing and Zhengzhou, and nearly 10,000 dealers in Henan Province actively participated.
2016 is the first year of the “Thirteenth Five-Year Planâ€. Although the problems facing the development of China's garment industry are still grim, the economic operation of the industry has overcome various pressures and achieved overall steady growth. At the same time, Chinese garment enterprises actively deepened supply-side reforms, provided effective supply, and met and created new consumption demands in the process of “one road, one belt†policy, and the industry gradually accelerated transformation and upgrading and industrial transfer.
Under the “new normal†of the economy, facing the new market development trend and the new market demand brought about by the consumption change, the central region has demonstrated the new vitality of the Chinese garment industry. In particular, Zhengzhou, Henan Province, the largest distribution center in the central region, has convenient transportation, a large population, a prosperous market, and nearly 100 million consumer groups in the Central Plains. The "Buyers Festival" closely organizes the activities of the central region buyers to organize various activities. In this regard, the organizers said that the fashion buyer's festival is only the beginning, and Jinrong will help Zhengzhou to create an international fashion capital. .
It is hoped that through the channels and the consumer market, the introduction of fashion products will enter the Central Plains market, and the apparel enterprises in the central region will accelerate the supply-side reform and the improvement of the Zhengzhou garment industry chain, and achieve new product upgrades and market space expansion.
The drama is unparalleled in the feast of the show
The Buying Festival is a three-day event consisting of nearly 10,000 square meters of static display, a new retail conference, six professional lectures, and a Henan Home Textile Design Competition, attracting from South Korea, Guangzhou, Shenzhen, Beijing, Shanghai, and Hangzhou. The local fashion brands in Chongqing and Zhengzhou, and nearly 10,000 dealers in Henan Province actively participated.
On the same day, the “New Retail Conferenceâ€, with the theme of “New Retail New Channels and New Marketingâ€, invited the big-name retail outlets from across the country to attend, famous designer Zhang Yuda and Guangdong Textile and Apparel Fashion Buyers Association President Huang Hui. South Korea's Korean fashion center CHAOROOM president LEE SERK KI, Shanghai Textile Control Buyer College Professor Danven (Xu Wei) gathered together to discuss topics such as channel innovation in the new retail era. The theme forum activities such as “Channel Innovation Leads the Industry Chain Upgrade†and “How to Transform from Wholesalers to Fashion Buyers†will be held one after another.
At the same time, Jinrong International Textiles October Purchase Festival officially opened, this is a Jinrong according to the needs of autumn and winter customers to carry out the purchase, replenishment ceremony, Jinrong with intimate services for the market operators to open up sales channels, Expand the propaganda channel, build a favorable platform for the exchange of the textile industry in the Central Plains, and continuously promote the seamless connection between upstream and downstream customers. On the basis of the previous procurement festival, Jinrong upgraded and deployed a new procurement pattern, starting online and offline simultaneously, attracting the arrival of dealers in the city, based on service and innovative development model.
The 2016 “Jinrong Cup†Henan Home Textile Design and Craft Dyeing and Weaving Workshop Competition was held concurrently to promote the Central Plains home textile market, enhance the overall artistic level of the home textile industry, and train and select home textile design talents. The competition is based on the theme of “Dreamâ€. Through the designer's innovative expression techniques, it shows the flower of the five thousand years of culture and art in the original Yellow River, making the contest an arena for the colorful Henan designers in the creation, craftsmanship and craftsmanship.
Six young spinning butterflies become "international fan" full
Following the Central Plains Economic Zone, the Airport Port Area, the Belt and Road Initiative, the Independent Innovation Demonstration Zone, and the Free Trade Zone, Zhengzhou will launch a strategic deployment of the national central city. In other words, Zhengzhou will make great strides toward internationalization. At the same time, in response to the “One Belt, One Road†economic development strategy, Jinrong Textile City has focused on improving quality and efficiency in recent years, constantly adjusting and optimizing the industrial structure, and focusing on the brand interaction of the commercial industry, adding important weight to Zhengzhou's international fashion elements.
At the opening ceremony, Zhengzhou Jinrong International Textile City signed a strategic cooperation agreement with Guangzhou Light Textile Park to open channels for cooperation between China's central and southern textile clusters.
The Jinrong• First Zhengzhou Fashion Buyers' Festival not only has the first domestic buyer association-Guangzhou Textile and Apparel Fashion Buyers Association, and has brought together 300 members of its 300 designers original products to open the 2017 Spring/Summer Trade Fair. trip. Diction Mall from Shenzhen's "Butterun.com" is a D2B trading platform created by Butterfly.com. It is one of the important components of the global fashion ecosystem of the company. This time, the group has brought more than 300 products to the group. CHAOROOM, the Korean fashion trend center from Dongdaemun, the fashion capital of Asia, integrates more than 100 independent designer products and fabrics from Korea. It is a one-stop distribution channel integrating planning, design, development, display and ordering. The exhibition will cooperate with Zhengzhou garment and fabric institutions to develop bilateral trade between China and South Korea.
In addition, the China Korean Arts and Crafts Association will carry more than a thousand pieces of Korean jewelry to participate in the exhibition. The jewelry integration platform MU launched for the Chinese market debuted in Zhengzhou, providing jewelry tailoring services for Zhengzhou garment enterprises and dealers.
Promote the upgrade of the textile industry in the textile industry
As the largest distribution center in the central region, Zhengzhou has convenient transportation, a large population, a prosperous market, and nearly 100 million consumer groups in the Central Plains. The Buying Hand Festival organizes various activities around the market demand of buyers in the central region. It hopes to introduce fashion products from other regions into the Central Plains market through channels and consumer markets to promote the improvement of Zhengzhou's entire apparel industry chain.
Some insiders believe that the launch of the Buying Festival will bring an international fashion management concept to the Central Plains, and will continue to make Jinrong a gathering place for fashion trends, leading the breakthrough leap in the textile industry.
According to reports, Jinrong International Textile City is currently the textile and clothing trading business center in the central and western regions. Chairman Wang Jianxun said at the meeting that “Jinrong†has created the most complete industrial chain in Henan garment industry, including Jinrong Trade City, Jinrong International Textile City, Jinrong • Yitianxia Clothing Creative Park, Xia Rong Jinrong Clothing Industry Park, Henan Network Business Park, etc. In the future, Jinrong will focus on the combination of clothing, culture and fashion, and normalize the “Zhengzhou Fashion Buyers Festival†to attract more fashion elements into Zhengzhou, enhance the industry influence and city taste of Zhengzhou textile and apparel industry, and help Zhengzhou Fashion. Both are built.
The holding of the Fashion Buying Festival marks the gradual move of Jin Rong to the world. With the improvement of the wisdom of the market and the upgrading of industrial fashion, Jinrong will continue to develop the innovative genes of the textile industry with the spirit of excellence, seek fashionable and creative ways of technology, and guide the creative light textile and cutting-edge design of the Central Plains market. The efficient docking promotes the continuous development of the textile and apparel industry chain.
Convergence: What is a "buy hand"
Buyer is a career at the forefront of fashion trends. She originated in Europe in the 1960s. According to the internationally accepted saying, the fingers are bought and sold all over the world, always paying attention to the latest popular information, mastering certain fashion trends, pursuing perfect fashion and mastering large orders in their hands. They are generally clothing, shoes and hats, jewelry. Such as basic goods continue to trade with suppliers, organize goods into the market, to meet the different needs of consumers. They must stand at the forefront of fashion trends, understand industry norms, and earn a certain profit in a timely manner. In China, the position similar to the buyer is the order and the purchase, but these two occupations are only a small part of the job of the buyer. It can be said that the domestic long-term lack of professional clothing buyers.
Buyers must stand at the forefront of the fashion trend, understand the industry norms, the ability to identify goods, and be keen on the right time to buy the goods they think are suitable at a low price, increase the price, and earn a certain profit. This is the basic quality that buyers must have. Buyers often buy some goods at the time of merchandising promotion or go to the cheapest store of a certain brand, and then go to the appropriate place to raise some price to sell, which requires a very strong understanding of fashion.
Editor in charge: Yan Jie
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