Leading the international top design team to join the Mi-King brand building and continue to upgrade

The 2014 Mi Huang dealership ordering meeting was held in Huzhou and was a complete success. This year's trade fair will take the theme of "New Thinking, Breakthrough in the Heart, and Winning the Future" as its theme, and advocates a new development model and brand strategy. Looking back at 2013, Mi Huang has made brilliant achievements in the downturn of the apparel market. He successfully organized various cashmere festivals across the country, not only bringing fashion to the general consumers, but also to consumers. Loved it, and won the second place in the country's sales of similar products in 2013. In the brand-new 2014, Mi Huang continued to sum up his successful experience and made new breakthroughs in 2014 from the brand strategy, product strategy, and channel strategy.

Mr. Wu Jinhai, chairman of Mihuang Cashmere, signed on site with Mr. Sergio Negro

In terms of brand management, Mihuang will continue to import top-level brand management experts from the industry, hire internationally-recognized marketing planners to help Mihuang, enhance the brand's tone, shape elegance through various dimensions such as brand image, product image, terminal image, and network image. Temperament, highlighting luxury content.

Strong brands need to be backed by solid products, and design is the soul of the apparel industry. While emphasizing its own brand building, Mihuang always takes product design and R&D as the top priority. In 2009, it established the only “cashmere color research and development base” in China with the China Fashion Color Association, realizing the leap from traditional cashmere to colorful fashion cashmere. , led the cashmere color trend. One after another with domestic and international big designers collaborate with the trend of international fashion trends every season, breaking through the cashmere color and design and many other problems. The professional design team constantly absorbs the fashion elements and quickly integrates them into the design and production of Mihuang. At the first time, it presents the consumers with colorful fashion and fashionable cashmere apparel in the terminal. Along the way, from the "colorful cashmere", "King's endorsement strategy", "China Cashmere Night", "Star Designer Strategy" to today's "introducing international top design team" new measures, Mi Huang in product strategy Constantly explore the pursuit of a breakthrough in self-development.

2013 was a dismal year for the apparel industry. Especially in the cashmere industry, many brands chose to cut down or even sell the brand. Mi Huang, chairman of the board of directors, Wu Jinhai insisted on the continuation of the strategic thinking of “carrying overtaking”. In 2014, he spent a lot of money to hire top international brands. The design team selects the best domestic and international big designers to join Mihuang and injects global luxury design concepts and luxury elements into Mihuang. The conference invited Sergio Negro, the top Italian fashion designer, to serve as a design consultant and attend the conference, which will truly bring Mi Huang into the international costume stage.

At the same time, Mi Huang will continue to attract more domestic outstanding designers, a strong design team all over the country, more rapid response to the popular elements around the world and even more than before, to provide consumers with a rich and diverse fashion cashmere feast. Sergio Negro, who has served many international top brands such as ZEGNA, CERRUTI 1881, etc., said that Mihuang, as a well-known Chinese cashmere brand, has very mature production technology and design capabilities. He will continue to lead the fashion cashmere fashion in China with Mi Huang. His joining also injected a brand new power for Mi Huang fashion cashmere design.

From the breakthrough of the "Curve Passing Overtaking" strategy to winning the second annual industry share to the "New Thinking, Breakthrough, and Winning the Future" new strategic thinking has been implemented in detail. Mi Huang has continuously explored the avant-garde design team to enhance its own brand's plasticity and internationalization. With fashion design advanced, we firmly believe that Mihuang will bring a new trend of fashionable cashmere. At the same time, Mihuang will always take the core concept of serving the market and serving consumers to continuously deepen the brand effect and accelerate the promotion of the market. Share!