Lynx's new fashion Inman 2014 autumn and winter fashion show opened in Beijing

When everything is “fast” today, do you mean to stop for the sake of the art of obsessive thought? When you see the “inman” with a deep literary sentiment, the softest place in your heart is deeply touched. Yes, her beauty is unique and unforgettable. So, this early fall encounter is destined to be intoxicated. Inman, a left-wing literary and fashion brand to the right, chooses the finest quality cotton and linen fabrics, and is known and loved by the consumers for its “elegant and concise, individualistic and unassuming” design style.

In August, Beijing in early autumn was cool, and Inman, who just had his sixth birthday, was undergoing a transformation of growth. She will return to the present with a younger and more thorough perspective, and will turn to a more positive and fashionable attitude.

Star Shine witnesses Inman's fashion change

From left to right: Shang Wenyi, Sun Hao, Huang Chaoyan, Su Mang, Head of Marketing Department of Tmall Hao Tian, ​​Xie Na, Chen Shu, Du Fu, Li Ai

Inman's "meeting" fashion, the foreseeable chemical effect is "Accelerating Yinman literary fashion, accelerating the trend of fashion literary", creating Inman in the fashion industry's distinctive personality and image.

On the afternoon of August 23, Tmall teamed up with the fashion group to jointly create "Tmall's new fashion, unrestricted fashion" and the 2014 Lynx fall and winter fashion season in Beijing's Zhongguancun Fashion Industry Innovation Park. On the same day, it was also the signing ceremony for the opening of the cooperation chapter between Fashion Group and Tmall, as well as the opening days of major brands such as Inman. The world supermodel Li Ai was invited to attend and host the opening ceremony. At the same time, the star guests attending Newman's new show also included famous domestic female singers, fashion icon Shang Wenyi, famous Chinese actress Chen Quan, Sun Hao, and internationally renowned image designer Hang Yue. The famous actor Du Fu, the world's supermodel Huang Chaoyan, and the women's gymnastics world champion Liu Wei. The guests of the Stars witnessed the hands-on actions of Fashion Group and Tmall, and also became guests of Inman 2014's new autumn/winter show.

"Left to the right of art fashion" Yin Man's autumn and winter new show perfect release

On August 24th, Infineon's new release show was perfect. Friends from all over the fashion, culture, design and media sectors have come to support and witnessed a new chapter in 2014.

In the Zhongguancun Fashion Innovation Park, the architectural space is spacious and tall, with a simple geometric design. The scene layout is fashionable, high-end, and atmospheric, and the new creative atmosphere flows here. The No. 1 show field is the launch event for the 2014 New Year's Autumn Winter. At the conference, the models presented a total of 30 new products. Different series of themes, emotions, light and shadow overlapped with time and space, and presented the audience with a feast of literary fashion that belonged exclusively to Inman.

Yin Man autumn and winter new products

The T-Taiwan show, the new products exhibited by Inman, continues the route of Yunnan's “Happy Blessing” throughout the year and introduces the three themes of autumn and winter apparel design: the initial belief, the memory of touch, and the search for a habitat for the Pure Land. The concept of "being simple and beautiful in simplicity" aims to position the clothing style in natural elegance and artistic and elegant styles. It leads us to use a simple and pure heart to feel the natural beauty of Yunnan and to experience the joy and happiness of simple life. The three major themes combine the mysterious symbols of ancient times, faults and assembling aesthetics with rich Thangka colors, and retro tones. They should be retro-styled with abstract art prints, waves, stripes, and other popular elements of the season. , The interpretation of literary and artistic forms of a different sense of fashion, for the fashion literary women to create the most poetic wardrobe.

Since its inception, Inman has become famous in the brand image style of “smooth elegance but not individuality” and has become one of the most outstanding female apparel retail brands in the field of e-commerce. Has won the top ten global top ten network operators in 2011, three consecutive years in the Tmall Mall women's clothing brand TOP5, Amoy brand women's Top3, Taobao first original cotton and linen women's brand and other awards, also won the 2013 Lynx double 11 The first women's brand sales. In August 2014, Inman launched a full-scale brand-new fashion battle with the perfect transformation of the star fashion reality show "The Goddess' New Clothes", which is being broadcast on Dragon TV.