MANGO makes an important commitment to sustainable development. MANGO launched the "Take Action" project last year, covering all the necessary steps to create a business model based on sustainable standards and environmental processes. The company is making every effort to advance a plan that includes all future practical measures in this area. One of them is MANGO Committed. As a men's and women's collection made from sustainable materials, the collection reflects MANGO's commitment to operating in an environmentally-friendly and sustainable development standard.
The MANGO Committed capsule series will be the flagship product of the March advertising campaign. MANGO Committed includes 25 pieces of women's clothing and 20 pieces of men's clothing. It combines minimalist style with innovative style and volume. The fabrics used in this series are all environmentally-friendly fabrics: organic cotton and recycled cotton, recycled polyester fibers and lyocell fibers, and neutral colors using low-impact dyes. All garments in this series have international certificates to ensure their sustainable sources. The collections are made by the factories around Portugal, Turkey and Monaco.
Promotional ads starring Raquel Zimmermann and Mathias Lauridsen, Josh Olins as photographer, Alexandra Aleksandra Woriniecka is responsible for modeling. The shooting location was selected in the iconic Maison Gaudet, an organic architecture by Antti Lovag designed in Tourrettes-sur-Loup, France.
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