"Sillen" Costume: Consumer is God

Sherlund International Fashion (Beijing) Co., Ltd., founded in May 1993, with a registered capital of US$10 million, is a wholly foreign-owned garment company with independent legal personality, with an annual production capacity of 2 million pieces, which is an American-owned enterprise.

The company is a modern garment enterprise integrating design, production and sales. It has been devoted to the design, production and sales of the company's well-known brand "Shenlun" in the down industry for many years. It also adapts the products to the high style of consumer groups of all ages. Quality has been recognized by the vast number of consumers.

“Shenlun” has faced increasing competition from the brand competition since entering the Chinese market. “Shenlun” has not only been fully affirmed by the market, but also has emerged in the same industry field with its stylish appearance and excellent quality, and has been in many large scales. The shopping malls ranked top among sales appraisals. At the same time, they were rated as "Top Ten Best-selling Brands in China's Downwear Industry" for eight consecutive years (1997-2004).

For many years, “Shenlun” has been backed by solid corporate culture and a good corporate atmosphere. All departments have coordinated and followed the constant principle of “consumers are God” to continuously design and produce the latest and best products. Has won the market's pro-Lai.

In terms of design, the product was carefully designed by the American teacher with years of experience combined with the Chinese market. From the fashion point of view, it is always connected with the international trend. From the taste style, it also has a unique oriental style. Shilun’s appearance has injected fresh blood into the domestic down market with a single style and old tone. In terms of appearance, Sherlund’s craftsmanship is unique, the clever combination of large color blocks, the design of the hat, and more pockets to make it more fashionable and casual, while the diversification of product structure, more suitable for different ages of customers The body requirements; in the shape of Schlenn through continuous experimentation, improvement and exploration of a fit type that is truly suitable for Asians, and strive to smooth and beautiful lines; the color Xuelun is the latest standard in accordance with international fashion trends every year, and well-known abroad The cooperation of enterprises will be woven and dyed, and new ones will be continuously developed. At present, the colors of each garment are as many as dozens of species, completely breaking the pattern of only a few old shades of down jackets. Each of its details has been created to give consumers a brand new feeling of active integration.

In terms of production, the company currently has a large-scale production base in Beijing, and it has introduced advanced European and American equipment and international first-class assembly lines in its production technology. In the selection of raw materials, the Fabric is a microfiber material provided by the famous American DuPont company; the use of high-density anti-velvet cloth imported from Japan has waterproof effect, and the filling material is made of 90% high-quality down. Each of its products is manufactured under the rigorous scientific three-level inspection (each process inspection, semi-finished product inspection, finished product inspection) under the supervision of superb workmanship, thus ensuring the first-class quality of the Sherlund down apparel has been praised by the vast number of consumers, making The product feels soft and comfortable, warm and breathable after being worn.

In terms of sales, the company has developed corresponding marketing strategies in the face of different cultural backgrounds and markets in the East and West. The company has a strong marketing network and uses puerile and multi-distribution marketing methods. Currently, it has sales outlets in large-scale shopping malls across the country. It distributes more than 20 provincial capitals and autonomous regions with an annual output of 1 million pieces. It also led the introduction of “TESS---” in the marketing process. - The customer is completely satisfied with the system. In terms of management, the company's internal structure is sound and complete. The departments of Design, Enterprise, Logistics, and Sales all use advanced computerized data management systems. It can be said that regardless of the style or fabric, Sherlund has the dual advantages of understanding foreign fashion trends and understanding the preferences of domestic consumers compared with other brands. As a result, Xuelun has now become deeply ingrained in the minds of consumers.