First, combing the characteristics of the store to create a store because the main purchasing power of the mature business circle does not have a group, the operator can only carry out business with a specific target consumer group, and want to attract the target group to the store to patronize, it is necessary to create a consumer The characteristics of the store that generate points of interest, operators can start from the functional area division, service process and product category innovation, to create a point of interest for the target group to patronize.
Operation note:
1) Positioning: Position the store operation and aim at a small group. Don't try more and more. For example, only accept online reservations, and the physical store directly serves the reservations.
2) Operation: Conduct detailed research on the service system and customer service system to ensure the customer's fullness and enthusiasm. 3) Category innovation: Whether it is the catering industry or other stores, it is necessary to regularly carry out product category innovation, such as new products and services. New matching styles can stimulate the creation of customers' freshness.
Second, study customer psychology, formulate profit model, learn to develop profit model chain will better improve customer unit price, operators in the business process should be based on the properties of their own store products to create a multi-profit mechanism to ensure that high-margin products As the main product, or can earn customer profits in many ways.
[Example] Multiple profit-making mode of coffee bar 1) The customers in the coffee bar category are mostly young men and women who have just been in contact. The lovers at this stage are in a state of uncertainty. In fact, I hope that there is a way to quickly Close the feelings between the two people, combined with this kind of thinking, if you add a big head sticker machine in the quiet bar, provide the photo sticker service to the customers who come to the consumer, as long as the consumption is over 50 yuan, plus two yuan is a gift. One, at the same time, by the waiter to use the euphemistic form of sales to achieve, can give you the benefits, can also promote the relationship between couples, kill two birds with one stone; or according to this psychology, provide other forms of ancillary products, will also drive sales.
2) Charges with derivative products, beverage bar can use low threshold mode, that is, juice drinks 10 yuan per person to drink in the end, but provide a variety of high-margin small items, earn profits through high-margin single items, or in the afternoon The tea form drives the sales of other gross profit products, so that customers can unconsciously increase the number of customers.
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