There is a male and female shrimp in the Philippines, and its survival characteristics are very strange. A pair of shrimps were drilled from the gapped stones at an early age. After growing up, they could no longer be drilled out of the gaps. So they both lived together in the gap and walked through the life course, becoming the dried mummies. ".
This kind of thing is everywhere in the Philippines. People regard it as ordinary shrimp, and no one considers its economic value. But there is a Japanese businessman who has a unique business vision. He thought that if this "one-stop" shrimp was developed as a wedding gift, it would be very popular. In order to dig out the commercial value of this kind of shrimp, the Japanese businessman first gave it a name that "hey old and the same hole".
As a result, the shrimp imported from the Philippines at a price of only $1, while in the Japanese market it sold for as much as 3,000 yen. People are rushing to buy.
This kind of shrimp is not a shrimp in the general sense, but a symbol of happiness for the couple. At the same time, the gift is novel and wonderful, satisfying the psychology of seeking new and different.
This is a typical case of successful marketing. Point "shrimp" can also be made into gold.
As a Chinese herbal medicine soup, Juhe Medical Hospital has chosen a hospital as a market, and it is also quite commercial. This is because of the unique advantages of the hospital market:
The front and the patient have strong needs:
The patient was hospitalized and was in a state of loss due to various treatments. He was suitable for eating liquid semi-liquid food. Soups made from certain materials are suitable for patients, and soups made from certain materials also have the effect of assisting patients.
Second, medicated soup has a long history and is easy for consumers to accept.
The nutritional status of Tang Wei is deeply rooted in the hearts of Chinese people, and the therapeutic effect of soup is also very obvious and widely accepted. Different medicines have different health functions, and different soups have good health care and nutritional supplements for patients during hospitalization.
Third, the person who buys the medicated soup is separate from the person who consumes the medicated soup. The family will be happy to buy it to express their concern and they will not care too much about the price.
Fourth, the gift market is very large in China.
Here is a single look at the patient's gift market. Ordinary gift-giving will buy gifts in the supermarket, and the gifts available in the supermarket are very limited. It is difficult to get an answer to whether the patient can play a tonic or adjuvant treatment. Tang Hao products have targeted product development, develop different materials for different patients, and emphasize the role of product nutrition on the patient's condition, which is a very easy to accept concept. In this way, the company's products will inevitably use the "first" effect to seize a large market and fill the gap in this market.
Juyitang quickly occupied the hospital market with its unique product advantages and flexible take-out form, which was well received by customers. The concept of “having soup, love, and health†in Juyitang also deeply touched consumers. At present, the success rate of the operation of the medical hall is over 90%, which has become a brand with a high survival rate in the industry. Nowadays, the “Gathering Medical Hall†brand has not only been recognized by the market, but also received attention from many media.
From this point of view, there is a unique business vision, the market has opportunities, and the development of the company can be successful.
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