The exception belongs to the Chinese private brand

I believe that the vast majority of people who know "exceptions" started with the first lady, Madam Peng. The first lady of the country wearing a local clothing brand for foreign affairs is undoubtedly the best publicity for “exceptions”. The "exception" quickly became popular, which not only allowed the public to see the strength of the Chinese local clothing brand, but also gave the Chinese clothing brand a chance to rise.

The "exception" was founded in 1996 by Mao Chih-hung, a local clothing brand designer. After more than a decade of development, the "exception" has taken an "exception" path in the local women's high-end clothing brand market with its unique brand concept and value, and has also harvested many heavyweight users.

In the “exceptional” brand concept, the touch of clothing is the first, not the visual. It advocates focusing on the inner self-feeling, followed by the external expression. Mao Jihong once said: “Most apparel brands spend 80 to 90 percent of their time and energy on visual effects such as colors and styles, and the 'exceptions' spend most of their time and energy on the touch of products. I also hope that people can slow down and carefully understand the tactile experience and inner feelings that clothing brings to people.